Google Analytics 4 (GA4) is the latest version of Google’s web and app analytics platform, and it was officially launched on October 14, 2020. However, there is no deadline for switching to GA4, and businesses can continue to use the older version of Google Analytics (Universal Analytics) as long as it meets their needs.
Google Tag Manager (GTM) is a powerful tool that allows you to manage and deploy marketing and analytics tags on your website. Giving someone access to your GTM account allows them to make changes to your tag configurations, such as adding new tags or editing existing ones. In this tutorial, we will walk you through …
Google Analytics 4 (GA4) is the latest version of Google Analytics and it has a different implementation process compared to the previous version (Universal Analytics). To install GA4, you will need to create a new GA4 property in your Google Analytics account, and then implement the tracking code on your website. Here’s an overview of the steps you’ll need to take: