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Mastering Google E-E-A-T Guidelines: Increase your SEO

Ever typed a question into Google and felt like the results knew exactly what you needed? That’s the power of Search Engine Optimization (SEO) at play. But with Google’s ever-evolving algorithm, ranking high can feel like a mystery. Well, fret no more! This guide will help you understand Google’s E-A-T secrets! E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. By following these tips, you can make your website super helpful and trustworthy, which will make it more popular! Get ready to supercharge your SEO strategy and conquer the search engine landscape!

Your Handy Dandy Google E-E-A-T Checklist

Ever wondered why some websites seem to dominate search results? The answer might lie in Google’s E-A-T guidelines – Expertise, Authoritativeness, and Trustworthiness. These qualities act as a ranking signal, influencing how high your website appears in search results. Here’s a breakdown of E-A-T with some data and sources to back it up:

E for Expertise:

  • Focus: Content that demonstrates deep knowledge. Think in-depth articles, well-researched guides, and unique insights.
  • Data Point: A study found that when experts write stuff, other websites link to them more. These links are like gold stars from Google, showing your website is trustworthy and helpful. The more gold stars, the better! ([Source 1] Search Engine Journal)

Experience:

  • Focus: Highlighting the experience and background of the website creators or authors.
  • Actions: In short bios for your authors highlight their experience and skills related to the topic they’re writing about. Let everyone know they’re the real deal!

A for Authoritativeness:

  • Focus: Earning backlinks from high-quality, relevant websites. Backlinks act like votes of confidence for Google.
  • Data Point: Backlinko’s 2023 report revealed that the top-ranking websites in Google searches have an average of 381 backlinks. ([Source 2] Backlinko)

T for Trustworthiness:

  • Focus: Transparency and security. Clear contact information, an “about us” page, and strong security measures (SSL certificates) build trust.
  • Data Point: A 2021 survey by Baymard Institute found that 85% of online shoppers consider a website’s security a top priority. ([Source 3] Baymard Institute)

Bonus Tip: Mobile-friendliness! Studies show that over 60% of all web searches now happen on mobile devices. A website that displays poorly on mobile gets penalized by Google. ([Source 4] Statcounter)

  • Google wants to show people the best websites. Following the E-E-A-T rules (Expertise, Experience, Authority, Trustworthiness) helps your website look better to Google, so you climb higher in search results. Remember, Google wants to deliver the most trustworthy and informative results to users. Make your website a beacon of E-A-T, and watch your search engine ranking climb!

Sources:


The Importance of E-E-A-T in SEO

In today’s digital landscape, ranking high in search engine results pages (SERPs) is crucial for online success. This is where Google’s E-A-T guidelines come into play. E-A-T stands for Expertise, Authoritativeness, and Trustworthiness, and these qualities are increasingly viewed as vital ranking signals for websites.

Here’s a breakdown of the importance of E-A-T in SEO, backed by data and research:

E for Expertise:

  • Impact: If your website shows you’re an expert with interesting ideas, other websites are more likely to link to you. This makes Google see you as a leader in your field and helps your website rank higher in search results.
  • Data Point: A recent study found that when experts write stuff online, other websites are more likely to give them a high five. These high fives, called backlinks, are like showing everyone you know your stuff. The more high fives you get, the more important your website seems online! ([Source 1] Search Engine Journal)

E for Experience:

  • Impact: Experience makes you an expert. Experts know SEO tricks. SEO tricks get you higher in search. More people find your website.
  • Data Point: This study found that websites that have been around longer and built a good reputation (like having a high Domain Rating) tend to rank higher in search results. It’s kind of like being a senior in school – you have more experience and everyone knows your name! So the more experience your website has online (measured by things like backlinks), the better it does in search. ([Source 5] Searchmetrics: “Searchmetrics Suite”)

A for Authoritativeness:

  • Impact: Earning backlinks from high-quality, relevant websites is a cornerstone of authoritativeness. Backlinks are like gold stars from other websites. The more gold stars you have, the more Google trusts that your website has good information.
  • Data Point: Backlinko’s 2023 report revealed that the top-ranking websites in Google searches have an average of 381 backlinks. This suggests that building a strong backlink profile is crucial for achieving high search engine rankings. ([Source 2] Backlinko)

T for Trustworthiness:

  • Impact: Building trust with users is essential for long-term SEO success. Backlinks are like gold stars from other websites. The more gold stars you have, the more Google trusts that your website has good information.
  • Data Point: A 2021 survey by Baymard Institute found that 85% of online shoppers consider a website’s security a top priority. This highlights the importance of prioritizing user trust for SEO. ([Source 3] Baymard Institute)

Beyond E-A-T:

  • Mobile-Friendliness: Over 60% of all web searches now happen on mobile devices. A website that displays poorly on mobile gets penalized by Google. Optimizing for mobile browsing is crucial for modern SEO. ([Source 4] Statcounter)

The Takeaway:

  • To get your website higher in search results, focus on these three things:
    • Be the expert: Write informative content that shows you know your stuff!
    • Get popular: Other websites linking to yours are like getting a good recommendation. The more “good words” you have, the better!
    • Build trust: Make your website clear, secure, and reliable. People (and Google) like websites they can trust. Remember, Google strives to deliver the most trustworthy and informative results to users. By making your website a beacon of E-A-T, you can increase your online visibility and attract a wider audience.

Sources:



Expertise

Getting your website to the top of search results is like becoming an expert in your field. People trust websites that know their stuff! The more you show you’re an expert, the higher you’ll rank in search results. Here’s a comprehensive look at the importance of expertise in SEO, backed by studies and data:

Why Expertise Matters

Expertise signals to search engines, like Google, that your website is a reliable source of information. This can have a significant impact on your website’s ranking in search results. Here’s how expertise translates into SEO benefits:

  • Improved Content Quality: Being an expert lets you write awesome content that shows you know what you’re talking about. This content will be more informative, engaging, and valuable to users.
  • Enhanced User Engagement: Great content keeps people on your website longer and makes them less likely to click away. These positive signals send a message to Google that your website provides a valuable user experience. ([Source 1] Search Engine Journal: “How User Engagement Factors Affect SEO”)
  • Increased Organic Traffic: Well-researched, insightful content is more likely to attract organic traffic. People looking for info you have will find your website if you use the right keywords. This brings more visitors to your site!
  • Attracting Backlinks: Expertise fosters trust and authority. Other websites in your niche might be more likely to link back to your content, recognizing it as a valuable resource. Getting linked to other good websites is like getting a gold star from them. The more gold stars you have, the more Google trusts you as an expert, which helps you rank higher in search results. ([Source 2] Backlinko: “The Complete Guide to Link Building”)

Demonstrating Expertise in SEO

There are several ways to showcase your website’s expertise:

  • Content Creation: Craft content that delves deep into your chosen topics.
    • Provide thorough research and cite credible sources.
    • Offer unique insights and perspectives.
    • Showcase your knowledge through detailed explanations and informative articles.
  • Author Bios: Feature author biographies highlighting relevant qualifications and experience.
    • Include awards, certifications, or recognition within the field.
  • Guest Posting: Contribute guest posts to reputable websites in your niche.
    • Writing for other well-respected websites shows people you’re an expert, and it might even get you linked to them. This helps you reach more people and makes your website seem more trustworthy to Google.
  • Industry Participation: Engage in industry events, conferences, or online communities.
    • Talking about what you know at conferences and online communities shows you’re an expert and helps you meet other people in your field.

Data Spotlight:

A 2022 study by Search Engine Journal found that content by recognized experts receives 2x more backlinks compared to non-expert content. This data point highlights the link between expertise and online authority, demonstrating how establishing expertise can significantly benefit your SEO efforts. ([Source 3] Search Engine Journal: “The Impact of Author Expertise on SEO”)

Conclusion:

Expertise acts as a cornerstone for successful SEO. The more you show you’re an expert by writing great content, the more people will visit your website and the higher you’ll rank in search results. It’s a win-win! Continuously invest in building your expertise as a key strategy for long-term SEO success.

Sources:

Experience

Being an expert (E-E-A-T) is like having a big brain full of SEO knowledge. But experience? That’s your secret weapon. Think of it this way:

  • Knowledge is the playbook: You need to know the SEO rules.
  • Experience is the seasoned coach: They use that knowledge to win the game of high rankings.

Data backs this up! A 2023 study by Searchmetrics ([Source 1] Searchmetrics: “Searchmetrics Suite”) (think fancy website report card) showed websites with more experience (measured by Domain Rating) tend to rank higher. More experience means a stronger “backlink profile” – like getting lots of gold stars from other websites. These stars tell search engines your site is trustworthy. Experience Makes You a Better SEO Player:

  • Smarter Plans: Experienced SEOs analyze your website like a detective, then create a game plan based on your goals (think winning touchdown!).
  • Content Champions: They craft content people love to read, like a crowd-pleasing sports play. Search engines love this too!
  • Keyword Kings (and Queens!): Experience helps find the best keywords to target, like a quarterback finding the open receiver. They also know how to build strong backlinks, like making awesome plays that get everyone talking.

The Takeaway: Experience takes your SEO knowledge and turns it into real results. It’s like having a coach with data superpowers, helping you dominate the SEO game! Sources:

Note: I can’t give a direct link to the exact data in Searchmetrics Suite (since it’s a paid service), but the source explains how their service functions, which can help understand what Domain Rating means.

Authoritativeness

In the competitive world of search engines, websites with clout rise to the top. Being an authority is like having a good reputation online. Search engines pick websites people trust like you pick restaurants with great reviews!

Data Spotlight:

A recent study by Ahrefs ([Source 1] Ahrefs: “The State of SEO 2023”) – a respected SEO research firm – found a strong correlation between a website’s backlink profile and its search ranking. Backlinks are essentially links from other websites pointing to yours. Think of them as gold stars awarded by other websites, indicating your trustworthiness to search engines. This data underlines the importance of authoritativeness for SEO success.

Building Your Website’s Authority:

So how do you build your website’s clout and establish yourself as an authority? Here are some key strategies:

  • High-Quality Content: Creating valuable and informative content showcases your knowledge and expertise. Think of it like writing a well-researched and engaging essay.
  • Credibility by Association: Getting written up on good websites is like a gold star.
  • Networking with Experts: Talk to other experts in your field. This can lead to potential collaborations and backlinks.
  • Positive Reviews and Social Proof: Think of it like getting a good word-of-mouth recommendation. The more happy users talk, the better your website looks.

The Takeaway:

Authoritativeness is a crucial factor for SEO success. The more people trust your website, the higher search engines rank you. Be helpful and honest, and search engines will notice! This, in turn, helps you attract a wider audience and achieve higher search engine rankings.

Sources:

  • [Source 1] Ahrefs: “The State of SEO 2023” (While the specific data point might be within a paid Ahrefs service, the website offers resources on SEO and backlinks through this link: https://ahrefs.com/

Trustworthiness

When searching for information online, you trust websites that seem reliable and accurate. Search engines do the same! Trustworthiness, a key part of E-A-T (Expertise, Authoritativeness, and Trustworthiness), is crucial for SEO success. Here’s why:

Think of it like making friends:

  • You trust your friends because you know them and believe they’ll give you good advice.
  • Search engines like websites people trust for good info. They want to show you the best stuff, just like you’d ask a friend for a recommendation!

Data Shows Trustworthiness Matters:

A 2022 study by Search Engine Journal ([Source 1] Search Engine Journal: “How Google’s E-A-T Algorithm Impacts Your SEO”) analyzed the factors Google considers when ranking websites. The study found that websites demonstrating trustworthiness through factors like high-quality content, positive user reviews, and secure connections (HTTPS) tended to rank higher.

Building Trust with Your Website:

So, how do you build trust with your website visitors and search engines? Here are some key strategies:

  • High-Quality Content: Write accurate and informative content. Research your stuff. This shows you know what you’re talking about. Search engines trust websites people trust.
  • Positive User Reviews: Reviews and social media mentions are like word-of-mouth. The more happy users talk, the better your website looks.
  • Secure Your Website: Make sure your website uses HTTPS. This keeps visitors safe online Search engines like websites that care about safety.
  • Transparency & Credibility: Clearly identify your website’s owners and authors. Link to reputable sources to support your claims.
  • Fight Fake News: Be clear about your editorial process and avoid spreading misinformation.

The Takeaway:

The more people and search engines trust your website, the better it does. This helps you attract more visitors and establish yourself as a leader in your field.

Sources:

E-E-A-T Friendly Content Marketing and Link Building

E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness) is super important in SEO. It helps show that your website is reliable. Here’s how to check if your content and links follow E-E-A-T rules, with experience being a big factor.

Expertise & Experience:

  • Depth and Insight: Does your content go beyond basic information? Use what you know to give special analysis, insights based on data, or new views that show you’re good at the topic.
  • Credibility of Creators: Do the people who write your author bios and guest posts have the right experience and knowledge about the topic? Highlight credentials and years of experience to demonstrate authority.
  • Keyword Targeting: Are you targeting keywords that show you’re an expert, especially longer ones that reveal exactly what people are searching for and the problems you can solve?
  • Content Variety & User Needs: People learn in different ways. Some like words (blogs), pictures (infographics), or moving pictures (videos). The best websites offer all kinds to help everyone learn.

Authoritativeness:

  • Citations and References: When you write something, use facts and info from trusted sources to prove it’s true. Think of them like evidence in court! You can also add your ideas based on what you’ve learned through experience. This makes your writing strong and believable.
  • Industry Recognition: Have you won any contests or awards in your field? Have your ideas been published in magazines or websites respected by others who know your stuff? If so, that shows you’re an expert and people trust what you say! Use your experience to engage in industry events or conferences, which could lead to further recognition.

Trustworthiness:

  • User Experience: Is your website user-friendly and mobile-responsive? Consider your experience with navigating websites to ensure yours is clear and accessible.
  • Transparency and Accuracy: Do you clearly identify website ownership, authors, and contact information?
  • Fact-Checking and Avoiding Misinformation: Have you won any contests or awards in your field? Have your ideas been published in magazines or websites respected by others who know your stuff? If so, that shows you’re an expert and people trust what you say! Use your experience to ensure that content is researched and trustworthy.
  • Content Updates: Do you regularly update your content to reflect the latest information and trends within your field? Leverage ongoing experience to keep content fresh and relevant.

Link Building:

Authority of Backlink Sources: The more websites you know in your field that link to yours, the better. It’s a good recommendation. Use your experience to talk to other experts and build friendships online. This can naturally lead to them linking to your website!

  • Natural Link Profile: Don’t pay for website links – that looks fishy! The best way to get linked is by creating awesome content that other websites want to share. Use your experience to collaborate with other experts in your field – you can help each other out!
  • Broken Link Building with Expertise: Sometimes websites have broken links, leading users nowhere. Use your knowledge to find these broken links on websites in your field. Offer to replace them with your awesome content that fixes the problem. This helps users and shows you’re an expert they can trust! Leverage your knowledge of the niche to identify relevant broken links.

Additional Tips:

  • Google Search Quality Rater Guidelines: There’s a guide search engines use to check websites (link here: link to Google Search Quality Rater Guidelines: https://services.google.com/fh/files/misc/hsw-sqrg.pdf). It’s not a magic trick, but it can help you understand what makes a website great. This way you can make your website awesome too!
  • Monitor Your Backlinks: There are tools online that let you see who links to your website. Some of these links might be bad for your reputation. If you find any bad links, you can tell Google to ignore them. This can help your website rank higher in search results.

Remember:

  • E-E-A-T is an ongoing process. Write informative articles and videos. Make friends with other experts in your field. Keep your website honest and easy to use. Do this all the time, and search engines and people will trust you. This is how you win the website game.
  • Conclusion:

Knowing your stuff is great, but experience takes it further. It helps turn your knowledge into useful articles and videos that people want to read and watch. Search engines like that too. The more experience you use on your website, the better it gets, and the more people will trust you as an expert.

Google E-E-A-T: Strategies for Implementation

Ever wonder why some websites appear at the top of search results? It’s all about trust! Google prioritizes connecting users with reliable sources of information. This is where E-A-T comes in: Expertise, Experience, Authoritativeness, and Trustworthiness. It’s the foundation for building a strong online presence and attracting organic traffic.

The E-A-T Breakdown:

  • Expertise:
    • Demonstrate in-depth knowledge:
      • Go Deep: Create super detailed guides, not quick summaries. Think “The Ultimate Guide to…” for your topic.
      • Facts Matter: Back up what you say with proof from reliable sources like government websites (.gov), schools (.edu), or well-known publications in your field.
      • Think Outside the Box: Don’t just repeat what everyone else says. Offer your own unique ideas and insights to show you’re a real expert!
  • Experience:
    • Leverage your experience to provide practical advice:
      • If you’re a travel blogger, share real-world experiences and tips in your content, like “20 Travel Packing Hacks: (https://www.cabinzero.com/blogs/our-journey/travel-packing-hacks)
      • When people read your articles, let them know who wrote them. In short bios, brag a little about your team’s experience and skills related to the topic. This shows users they’re getting info from real experts!
      • Use your experience to identify user pain points and tailor content to address their specific needs.
  • Authoritativeness:
    • Get recognized as a leader in your field:
      • Pursue guest posting opportunities on high-authority websites within your niche.
      • Participate in industry events, conferences, or webinars, potentially leading to mentions or collaborations.
      • Offer valuable replacements for broken links on relevant websites. By demonstrating your expertise, you can encourage others to link back to your content as a trusted source.
  • Trustworthiness:
    • Maintain a user-friendly and mobile-friendly website:
      • Make your website look nice with good colors and pictures. This will keep people interested and wanting to stay longer.
      • Adhere to Google’s Webmaster Guidelines (https://developers.google.com/search/docs/essentials) to ensure technical SEO best practices.
      • Clearly display ownership and contact information to establish transparency and build user trust.
    • Fact-check your content and avoid misinformation:
      • Cite credible sources throughout your content to support your claims and ensure accuracy.
      • Regularly update your content to reflect the latest information and industry trends.

Sources:

Remember: Building E-A-T is an ongoing process. The more you focus on making your website helpful and informative (with great content and a user-friendly design), the more people will trust you. And guess what? Search engines like that too! So the better you are at helping users, the higher your website will climb in search results.

What is YMYL and how does it affect SEO?

YMYL stands for “Your Money or Your Life.” Think of it like important stuff – Google wants to make sure you find trustworthy information on these topics.

Here’s how YMYL affects SEO (Search Engine Optimization):

  • Higher Scrutiny: Google holds YMYL websites to a higher standard when evaluating their quality. For websites with important info (YMYL), Google does a double-check. They look extra carefully to see if the website is:
    • Knowledgeable (Expertise)
    • Has Experience (Been There, Done That!)
    • Trusted by Others (Authoritativeness)
    • Honest and Reliable (Trustworthiness)
  • Accurate and Reliable Content: If websites with important information (YMYL) get things wrong, it can cause big problems. Imagine getting bad health advice or making a bad financial decision because of a website. That’s why Google wants to make sure these websites are super accurate! So, Google prioritizes websites that demonstrate expertise and provide trustworthy information.
  • Focus on E-A-T: Building a strong E-E-A-T foundation is crucial for YMYL websites. This involves showing off your team’s skills, using reliable sources, and keeping your website easy to use.

Here are some examples of YMYL websites:

  • Health and medical information: Websites offering advice on medical conditions, treatments, or medications.
  • Financial advice: Websites offering investment advice, tax information, or loan options.
  • Legal information: Websites providing legal advice or explanations of complex legal issues.
  • News and current events: Websites reporting on important news stories that could impact people’s lives.

How to succeed with a YMYL website:

  • Focus on expertise: Make sure your content comes from experts or your team does a deep dive to research it.
  • Provide evidence: Back up your claims with data, research, and citations from credible sources.
  • Be transparent: Identify the authors and ownership of your website.
  • Maintain a trustworthy website: Ensure a user-friendly experience and avoid misleading information.
  • Regularly update content: Keep your information current and relevant.

Follow these tips and focus on E-A-T to boost your chances of ranking higher in search results for YMYL topics. Remember, the aim is to give users accurate and valuable information they can trust.

Measuring E-E-A-T Success

Have you ever wondered why some websites consistently appear at the top of search results? The answer lies in E-A-T: Expertise, Experience, Authoritativeness, and Trustworthiness. It’s the foundation for building a strong online presence and attracting organic traffic. Here’s a detailed breakdown of how to achieve E-A-T success, along with helpful resources:

Building Expertise:

  • Go Deep: Craft comprehensive content that delves deeper than basic information. Think “The Ultimate Guide to…” for your niche. Focus on providing in-depth explanations, examples, and unique insights. (https://bloggingwizard.com/grow-your-audience/)
  • Data & Research: Back up your claims with data and research from reputable sources. Look for government websites (.gov), educational institutions (.edu), or established industry publications. (https://developers.google.com/search/docs/fundamentals/get-started-developers)
  • Unique Analysis: Don’t just regurgitate information. Offer your unique analysis and interpretations based on your knowledge and understanding of the topic.

Showcasing Experience:

  • Author Bios: Highlight your team’s credentials in author bios. Mention their years of experience, relevant qualifications, and any awards or achievements. This demonstrates your team’s expertise in the field.
  • Real-World Examples: Use what you know to give users helpful tips and ideas they’re looking for! If you’re a travel blogger, share real-world experiences and tips in your content. (https://www.theblondeabroad.com/packing-guides/)
  • User Needs: Identify user pain points and tailor your content to address their specific needs. Use your experience to anticipate their questions and concerns.

Building Authoritativeness:

  • Guest Posting: Pursue guest posting opportunities on high-authority websites within your niche. This establishes you as a thought leader and increases your visibility within the industry.
  • Industry Recognition: Participate in industry events, conferences, or webinars. Talk to other experts in your field. Be friends.
  • Broken Link Replacement: Offer valuable replacements for broken links on relevant websites. By demonstrating your expertise, you encourage others to link back to your content as a trusted source.

Establishing Trustworthiness:

  • User Experience: Ensure a clear and mobile-friendly website navigation and visually appealing design. Aim for a positive user experience across all devices (phone, computer, tablet).
  • Technical SEO: Adhere to Google’s Webmaster Guidelines (https://developers.google.com/search/docs/fundamentals/get-started-developers) to ensure technical SEO best practices, like website speed and mobile optimization.
  • Transparency & Contact: Display ownership and contact information on your website. Build user trust by being transparent and approachable.
  • Fact-Checking & Accuracy: Make sure your information is always accurate. Update it often with the latest news and discoveries. This shows you care about giving users the truth. Cite credible sources throughout your content to support your claims.

Additional Resources:

Remember: Building E-E-A-T is an ongoing process. Keep Making Great Content, Be Trustworthy, and Show You Know Your Stuff – Win Search Engines! And guess what? The better you are at helping users, the higher your website will climb in search results. Think of it like building a reputation – the more reliable and knowledgeable you seem, the more people will value what you have to offer.

E-A-T Guidelines for Content Creation

Ever wondered why some websites consistently appear at the top of search results? It’s not magic; it’s trust! Search engines, especially Google, prioritize connecting users with reliable sources of information. This is where E-A-T comes in: Expertise, Experience, Authoritativeness, and Trustworthiness. It’s the foundation for building a strong online presence and attracting organic traffic. Here’s a detailed breakdown of E-A-T and how you can implement it in your content creation process:

Expertise:

  • Go Deep: Create comprehensive content that delves deeper than basic information. Think “The Ultimate Guide to…” for your niche. Instead of short blog posts, write longer articles that dig deeper. Explain things clearly, give real-life examples, and share your own cool ideas. This way, people will learn more and remember what you teach them. (https://bloggingwizard.com/)
  • Data & Research: Always back up your claims with data and research from reputable sources. Look for:
    • Government websites (.gov)
    • Educational institutions (.edu)
    • Established industry publications
  • (https://developers.google.com/search/docs/fundamentals/seo-starter-guide)
  • Stand Out: Don’t just regurgitate information. Offer your unique analysis and interpretations based on your knowledge of the topic.

Sources:

Experience:

  • Author Bios: Highlight your team’s credentials in author bios. Mention their years of experience, relevant qualifications, and any awards or achievements.
  • Real-World Examples: Don’t just show off – use what you know to give users helpful tips and ideas they’re looking for! If you’re a travel blogger, share real-world experiences and tips in your content. (https://www.theblondeabroad.com/packing-guides/)
  • User Needs: Identify user pain points and tailor your content to address their specific needs. Use your experience to anticipate their questions and concerns.

Source:

Authoritativeness:

  • Guest Posting: Seek guest posting opportunities on high-authority websites within your niche. This establishes you as a thought leader and increases your visibility within the industry.
  • Industry Recognition: Participate in industry events, conferences, or webinars. Make friends with other experts in your field! This can give your website a big boost.
  • Broken Link Replacement: Offer valuable replacements for broken links on relevant websites. By demonstrating your expertise, you encourage others to link back to your content as a trusted source.

Trustworthiness:

  • User Experience: Ensure a clear and mobile-friendly website navigation and visually appealing design. Aim for a positive user experience across all devices (phone, computer, tablet).
  • Technical SEO: Adhere to Google’s Webmaster Guidelines
  • (https://developers.google.com/search/docs/essentials) to ensure technical SEO best practices, like website speed and mobile optimization.
  • Transparency & Contact: Display ownership and contact information on your website. Build user trust by being transparent and approachable.
  • Fact-Checking & Accuracy: Make sure your information is always accurate by checking your sources. Update your content often with the newest info to keep it fresh. This shows you care about giving users the truth. Cite credible sources throughout your content to support your claims.

Sources:

Remember: Building E-A-T is an ongoing process. 

The more you make your website helpful (great content, easy to use), the more people (and search engines) will trust you! And guess what? The more trustworthy you are, the higher you climb in search results. Think of it like making friends – the more reliable and helpful you seem, the more people will want to find you! This is a marathon, not a sprint, but with dedication, you can create a website that users and search engines trust.

Sources

  1. forum.squarespace.com/topic/169854-core-web-vitals/page/6/
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