Google Analytics 4 (GA4) is the latest version of Google Analytics and it has a different implementation process compared to the previous version (Universal Analytics). To install GA4, you will need to create a new GA4 property in your Google Analytics account, and then implement the tracking code on your website. Here’s an overview of the steps you’ll need to take:
How to Install Google Analytics 4 Read More »
Around 55% of websites use Google Analytics, but not all of them have checked their email yet. You might have received an email saying Google Analytics is going away, but the good news is you do not have to panic. If you take action, you can continue using marketing analytics for your business.
Why You Need to Switch From Google Universal Analytics to GA4 as Soon as Possible Read More »
In this quick video I show you how to give someone access to your Google Analytics profile.
How to give someone access to your Google Analytics account Read More »
