The Real Difference Between Content Writing and Copywriting

While creating a website is the first step to getting exposure for your business, digital marketing is the other part of the equation. Content writing and copywriting are both an integral part of digital marketing because they play a role in driving sales and increasing profits. While content writing and copywriting are both essential, they are starkly different from one another, and it is important to understand the content writing and copywriting difference.

Content Writing

Content writing is the creation of text-based content that is designed to inform or entertain audiences. Content writing can sometimes drive sales; however, that is not its primary purpose. Content must be high quality, so readers feel like they are receiving something of value. Content can provide readers with helpful tips and tricks, and it can also provide useful information on a particular subject.

Content writing is sometimes referred to as content marketing because the content can be used to establish business owners as authorities in their respective industries, a tactic that is designed to build trust and begin a professional relationship. Additionally, some articles can also include a call of action at the end to persuade readers to take a specific action.


The primary purpose of copywriting is to persuade readers to take a particular action that relates to business owners sales processes. Business owners use copywriting to convince their readers that their products and services are worth purchasing. Some copywriting is also used to get readers to call businesses to receive more information.

Other Differences Between Content Writing and Copywriting

Aside from the difference in purpose, there are other differences between content writing and copywriting. Content writing is not designed to stir up emotions in its readers whereas copywriting is designed to play on the readers’ emotions so they will hurry up and take an action. Copywriters can cause readers to feel a fear of missing out or excitement about receiving a specific deal or promotion. Another difference is grammar. In content writing, grammar errors must be nonexistent. When readers are looking at content, they will lose their train of thought when they spot grammar errors and will abandon reading the content. Grammar errors in content can also hurt business owners’ reputations as such errors will make readers believe that they do not know much about the subject matter. Copywriting, on the other hand can sometimes use incomplete sentences, slang and bad grammar to make a point.

Content writing is also better for search engine optimization. Because content writing is created for informational purposes, readers enjoy consuming and sharing it with others. Content writing is also longer than copywriting, and what this means is that it can rank higher for keywords.

Content Writing and Copywriting Examples

Now that you know the differences between content writing and copywriting, it is fitting to identify examples of each. Some examples of content writing are:

  • White papers
  • Blog posts
  • E-books
  • Evergreen articles
  • Email newsletters
  • Tutorials
  • News articles
  • Social media posts
  • Case studies

Some examples of copywriting are:

  • SMS ads
  • Website sales copy
  • PPC landing pages
  • Social media ads
  • Sales emails
  • Product pages
  • PPC ads
  • CPM ads

Now that you know the differences between content writing and copywriting, you can craft a digital marketing strategy that will enable you to build a profitable bottom line. Understanding these differences will enable you to use both pieces of the digital marketing equation to enhance your success. If you are ready to start your journey to success and craft an unforgettable digital marketing campaign email Matt Kundo Digital Marketing to schedule a consult. You can trust that he will make some magic happen.

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