Content Marketing

Why invest in content development?

The difference between a website that gets customer traffic (and conversions) and one that doesn’t is content development. You can have the highest quality website and UI/UX experience, and still, struggle when it comes to website traffic. 

Throwing an advertising budget at your website won’t help either if you aren’t investing in creative content development. The problem? Many businesses do not know where to start when it comes to building an effective content marketing strategy. 

Solid content enhances search engine optimization.

Website content helps businesses inform and educate their customers. But did you know that content plays a vital role in helping increase your website traffic, every month? It’s true!

That is because Google and other search engines reward websites that are constantly adding new content. But not just any content; it has to be quality, interesting and relevant writing. And on top of that, it must be search engine optimized.

Content optimization is a science. And with every new Google search algorithm update, the rules change. This means businesses need to be adding new optimized content weekly and reviewing existing content, to get the best results. 

Visit our SEO Service Page to learn more.

Brand personality.

Did you know that the average consumer is provided with over 5,000 pieces of branded content every day? From advertisements on social media, or search engines, emails, banners, pop-ups, blog articles, and more. 

To reach new customers, you have to lead with something creative and eye-catching. What makes your business culture, product, or service unique is your brand personality. Customers like doing business with brands they enjoy! Effective content marketing can help you meet and retain new customers. 

Expert guidance on branding provides the foundation. Our agency helps businesses define brand persona, and build a content marketing strategy that tells your story. Consistent messaging across all channels (including your website, email marketing, and social media channels) provides results. 

Learn about our Brand Development Services. 

Content Marketing For Business Growth 

In today’s business environment, competition for your customers has never been greater. Content marketing creates measurable results. And it can help you reach all the key performance indicators (KPIs) that matter for your business. 

Professional content marketing services can help your business:

• Build brand awareness and recognition
• Increase revenues
• Achieve growth in existing or new markets
• Increase revenue
• Recruit (and retain) new customers
• Expand your market share 

Our content team balances writing for search engine results and audience. What that means is that every piece of content is strategically planned to enhance website traffic and create value and engagement with customers. 

How we develop content.

Our content marketing services are customized for you, and your business. We don’t use a “one and done” methodology. Our goal is to help your business realize every benefit available from professional content marketing.

Planning.

What kind of content are your competitors sharing? We complete a review of your industry and competitive landscape as part of our content planning process. And then figure out unique and creative themes and stories to make your business stand out. 

We complete research to understand your buyer persona. What are your customers interested in? What types of content is best to reach your target market? Our content marketing strategy isn’t just about what we’ll create, but the best way to deliver it to your customer for sales conversions. 

Creating.

After the content strategy is developed, our creative team gets to work. We develop themes, stories, campaigns, and messaging to reach your ideal customer. And do it better than your competition. 

Those services can include the development of lead funnels and new landing pages, email drip marketing campaigns, social media, blogs (for your website and backlink building), and more. An omnichannel marketing approach that gets results. 

Optimizing.

We research and define the search terms that will help drive more traffic to your website. Our keyword strategy improves your landing pages and helps reach a broader audience on social media. Connecting your business to new customers. 

Analysis.

Do our content strategies work? Don’t take our word for it. Our team will help you set up and review Google Analytics. We’re transparent about providing results for your business. And we provide accurate analytical data including website traffic, customer lead generation session duration, and much more. 

Not only will you be able to see the results of your content marketing efforts, you will gain new insights about your customers. And that can help you expand products or services to grow your sales. 

Learn about our Analytics Services.