Facebook Ads

How-To Choose the Right Type of Facebook Advertisement

When Facebook first launched, it was advertisement free. But time, Meta evolved to monetize the growing audience using Facebook daily. That means big advertising potential.

But unlike “Field of Dreams,” there is no guarantee that if “you build it, they will come.” Simply placing advertisements on Meta (Facebook) doesn’t mean you will light up your phone or email with eager customers. If only it was that easy.

Like Google Ads, you can place several different types of advertisements on Facebook. Some ads work better for certain products and services. Consumers have their preferences regarding the ads they will click on. And the trick is to figure out what type of ad, visual, and message will get your business the most traction. 

Facebook Ad Formats

Image Ads

For the same reason, people like pictures in magazines and books, Image Ads from Facebook have high conversion rates. Provided that the image is enticing, a high-quality graphic is eye-catching. 

One strategy is to use images that stimulate curiosity, like a picture of a Sherpa, to advertise a product for back pain. If you can elicit an emotion (such as care, laughter, or concern) with your Facebook ad graphic, your CTA (click-through rate) will be higher. 

Carousel Facebook Ads

What do you do if the product you sell requires more than one picture? Facebook thought of that when they designed the Carousel Ads. That allows you to upload up to ten (10) images in a slideshow format. And add short captions to each image (size, price, sale information, and more).

For example, if you were selling a tent, you would want to show all the features from the windows to the frame and, of course, the assembled product. Even though you can add up to ten images, data suggest that 3-4 pictures in a Carousel Ad are most effective. 

Video Ads

There is a reason YouTube is so popular! Who can resist clicking on an interesting video? Meta Video Ads are so effective. You have two options when using video advertising on Facebook.

First, you can set your ad with a conventional play button or autoplay. But in the past year, Facebook has added an exciting new feature. Businesses can now advertise on Facebook Reels. And for some products and services, Facebook Reels may provide the best results. 

Dynamic Ads

If you use Facebook, you have experienced how well Dynamic Ads work. After you like a gardening page (for example), you start seeing new advertisements for gardening products in your feed. And that’s no coincidence.

Dynamic Ads on Facebook use data that tracks the content that people have engaged with. Whether they have followed a Facebook page, “Liked,” commented, or shared a post, it becomes data available for advertisers. And it helps businesses find more customers by prequalifying ads to people most interested in your product or service. 

Bidding Strategies for Facebook Ads

Anyone can figure out how to run Facebook Ads. First, you have to create a “Meta for Business” account. That will create a dashboard with all the tools you need to start placing Facebook Ads. 

Many small and medium-sized business owners try to place their ads. Some are successful. But often, business owners find that while placing the ad is easy, getting results is a different story. 

If you aren’t fluent in Facebook Ads, you may not know how to optimize your budget. That is determining what you will pay per click and choosing your maximum spend. Facebook Ads operates much differently than Google, with a complex bidding system. 

Our team of Austin Facebook Advertising experts will help you determine what kind of bidding model will provide the maximum benefit for your business goals. And optimize your Return on Ad Spend (ROAS) for each campaign you run. 

That means choosing from three types of Facebook Ad bidding:

1. Spend Based Bidding
2. Goal-Based Bidding
3. Manual Bidding 

Each type of Facebook Ad bidding has advantages and disadvantages. However, regardless of the size of your pay-per-click (PPC) budget, our strategies make the most of your advertising opportunities. With measurable sales or lead generation results. 

And setting a bid cap also helps business owners accurately manage their Facebook Ad budget. You will avoid paying higher CPC rates on low converting ads. 

Targeting Facebook Advertising Audiences 

You wouldn’t send an advertisement for dogs to cat owners, right? Zero potential at converting to increased sales, emails, or contact form submissions (leads). Creating the right kind of advertisement for your audience is essential. But strategic targeting is the secret recipe to high conversion advertising on Facebook.

Meta (Facebook) has intuitive advertising tools that allow you to create custom audiences. Using the example above, you may sell a suitable product for a small dog. And it would be better to target those ads to people who own a small dog instead of all individuals with dogs. 

That is the basic principle behind audience targeting with Facebook ads. And you can set up many different custom audiences for campaigns involving the products and services that segment would be most interested in. 

Facebook Targeted Advertisement Criteria 

Facebook provides powerful filters for advertising to niche audiences. And this helps businesses make sure that their Facebook Ads are only being delivered to customers who may be looking for their products or services. 

When planning your target audience(s) for advertising campaigns, our PPC team can refine the audience accurately, selecting criteria about Facebook users, including:

• Age
• Location
• Gender
• Language
• Education
• Income
• Interests
• Behavior
• Connections 

Whenever someone ‘Likes’ a page on Facebook, that information is made available as data that can help target your audience. There are different ways to use Interests as part of your Facebook strategy, including targeting customers that have ‘Liked” or engaged with a competitor’s post. 

Don’t feel weird about targeting your top competitor’s customers. Chances are they are already doing the same thing on social media and Google Ads, trying to entice some of your customers. It is a common practice, legal, and often a good strategy.

Monitoring Facebook Ad Budget and Reporting

Who you choose to provide Facebook advertising services matters. And so does transparency. As a business owner, you want to know where those advertising dollars went and understand the value and impact of your ad campaigns. 

Our team at Matt Kundo Digital Marketing in Austin provides comprehensive reports on a monthly basis. We start by developing a custom strategy for your business and execute your budget with high-performing Facebook Ads. And explain the results for every campaign so that you know what works.

Matt Kundo Digital Marketing Facebook Advertising Services

Did you place Facebook Ads for your business without getting the results you were hoping for? Then you know that strategy and audience targeting tools can make a big difference. And it takes planning, know-how, and A/B testing of different formats to reach your customers.

At Matt Kundo Digital Marketing, we have a team specialized in getting those results. We help our business clients reach their goals by establishing proven strategies to convince and convert Facebook audiences to customers. 

Ask our team about omnichannel marketing and coordinating consistent content marketing of your products or services on Facebook, YouTube, Instagram, LinkedIn, and Google Ads.