Google Analytics 4 (GA4) is the latest version of Google’s web and app analytics platform, and it was officially launched on October 14, 2020. However, there is no deadline for switching to GA4, and businesses can continue to use the older version of Google Analytics (Universal Analytics) as long as it meets their needs.
If you’re a paid search advertiser working with a lead generation client, you might often report on the total leads generated by paid search each month. But what happens when your client wants to know about the quality of the leads your campaigns are providing? If your client uses Salesforce as their CRM system, you …
How to Implement Offline Conversion Import from Salesforce to Google Ads Read More »
Now more than ever, businesses need to rethink strategic digital advertising. Compared to other methods, Google Ads and other types of pay-per-click (PPC) advertising provide better customer acquisition results. Because digital advertising performs so well, it needs to be an integral part of your business growth strategy. For many companies, that involves expanding digital advertising …
Google Tag Manager (GTM) is a powerful tool that allows you to manage and deploy marketing and analytics tags on your website. Giving someone access to your GTM account allows them to make changes to your tag configurations, such as adding new tags or editing existing ones. In this tutorial, we will walk you through …
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Digital marketing is a critical component of any chiropractor’s business strategy. With the increasing number of people turning to the internet for healthcare information and services, it’s more important than ever for chiropractors to have a strong online presence. In this article, we will explore some of the key digital marketing strategies and tactics that …
Digital marketing is a crucial aspect of any startup’s growth strategy, as it allows you to reach a wide audience at a low cost and with measurable results. By utilizing various digital channels and tactics, you can create a strong online presence and connect with potential customers at various stages of their journey.
Google Analytics 4 (GA4) is the latest version of Google Analytics and it has a different implementation process compared to the previous version (Universal Analytics). To install GA4, you will need to create a new GA4 property in your Google Analytics account, and then implement the tracking code on your website. Here’s an overview of the steps you’ll need to take:
Around 55% of websites use Google Analytics, but not all of them have checked their email yet. You might have received an email saying Google Analytics is going away, but the good news is you do not have to panic. If you take action, you can continue using marketing analytics for your business.
In this video I explain how to add a manager to your Google Ads account. The steps are quick and easy to follow.
In this quick video I show you how to give someone access to your Google Analytics profile.
