The Definitive Guide to Google Analytics 4

Google Analytics 4 (GA4) is the latest version of Google’s web and app analytics platform, and it was officially launched on October 14, 2020. However, there is no deadline for switching to GA4, and businesses can continue to use the older version of Google Analytics (Universal Analytics) as long as it meets their needs.

Top 10 Paid Search Tips for 2023

Now more than ever, businesses need to rethink strategic digital advertising.  Compared to other methods, Google Ads and other types of pay-per-click (PPC) advertising provide better customer acquisition results.  Because digital advertising performs so well, it needs to be an integral part of your business growth strategy.  For many companies, that involves expanding digital advertising …

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Digital Marketing for Chiropractors

Digital marketing is a critical component of any chiropractor’s business strategy. With the increasing number of people turning to the internet for healthcare information and services, it’s more important than ever for chiropractors to have a strong online presence. In this article, we will explore some of the key digital marketing strategies and tactics that …

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Digital Marketing for Startups

Digital marketing is a crucial aspect of any startup’s growth strategy, as it allows you to reach a wide audience at a low cost and with measurable results. By utilizing various digital channels and tactics, you can create a strong online presence and connect with potential customers at various stages of their journey.

How to Install Google Analytics 4

Google Analytics 4 (GA4) is the latest version of Google Analytics and it has a different implementation process compared to the previous version (Universal Analytics). To install GA4, you will need to create a new GA4 property in your Google Analytics account, and then implement the tracking code on your website. Here’s an overview of the steps you’ll need to take: