Tone of voice(Required) Tone of voice Funny Casual Enthusiastic Neutral Serious Formal Author's choice
Describe how your brand communicates with your audience. This will help express the values your brand represents to your audience and connect with your audience by speaking the same language.
Addressing the audience(Required) First Person Singular (I, me, my) First Person Plural (we, us,our) Second Person Singular (you, your) Second Person Plural (you, your) Third Person Plural (they, them, their) No address Author's choice
Let me know how to address your audience. This will help establish the necessary connection with your readers.
Intended result(Required)
Describe what you expect from people after they read your content. What are the steps they should take? What emotions should your content convey to your readers?
Target customer(Required)
Describe the target audience for this content. Which people do you want to reach with this piece? Share your buyer persona/target audience you want to focus on. The more information you can provide about their interests and information sources, the better understanding I will have for this piece.
Specific briefing instructions
Make a note of specific things to mention or avoid in this piece. You can also tell me about competitors that you don’t want to mention.
Additional instructions
Give any additional instructions that you have. Is there anything else you want to add about this order?
