Need to give someone access to your Google Ads account? Whether you're working with an agency, a consultant, or adding a team member, the process is quick and straightforward.
How to Add a User to Google Ads (6 Steps)
- From the Overview screen, click on 'Tools And Settings' in the top right (the wrench icon)
- Click 'Access and security' under the Setup section
- Click the blue + icon to add a new user
- In the 'Email' field, enter the email address of the person you wish to provide access to
- Select the account access level you would like to provide (see options below)
- Click the blue 'Send invitation' button at the bottom
That's it! Once the person accepts the invitation, they will be able to access your Google Ads account.
Understanding Access Levels
When adding someone to your Google Ads account, you'll need to choose an access level:
| Access Level | What They Can Do |
|---|---|
| Email only | Receive email notifications only, no account access |
| Read only | View campaigns and reports, but cannot make changes |
| Standard | Edit campaigns and ads, but cannot manage users or billing |
| Admin | Full access including user management and billing |
Recommendation: When working with a marketing consultant or agency, I typically ask for either Standard or Admin access to be able to make campaign optimizations and configurations effectively.
Tips for Account Access Management
- Use business email addresses: For security and organization, use work emails rather than personal accounts
- Review access regularly: Periodically check who has access and remove users who no longer need it
- Start with Standard: You can always upgrade someone to Admin later if needed
- Keep Admin access limited: Only give Admin access to people who truly need full control
What If the Invitation Expires?
Invitations expire after 14 days. If someone doesn't accept in time, simply follow the same steps to send a new invitation.
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