What a page needs to convert
Most paid traffic lands on a page written for everyone. I build pages for the ad that sent the visitor, and I wire them so you can see which ad, page and form produced each lead.
- A
- The headline repeats the ad. Someone who clicked an ad for commercial electricity rates reads about commercial electricity rates first.
- B
- One action, before any scrolling. One form or one button, never three offers competing for the click.
- C
- Proof beside the ask. Reviews, logos or a sourced number, placed where the visitor decides.
- D
- Every step measured. Views, form starts and submissions, each tied to the campaign and keyword that sent the visit.
What I build
- Landing pages for paid campaigns. One page per offer, or one page that changes to match the ad. I directed AI coding agents to build a page that serves five versions, chosen by the ad's URL.
- Fixes where visitors drop off. I find the step where people leave, from your analytics and session recordings, and fix that step before anything else.
- The tracking behind the page. Form starts, submissions and calls tied to the campaign that sent them. See measurement and attribution.
- Pages on the platform you already have. WordPress, Webflow, Shopify or a static site, so your team can keep editing them.
The page is one step in a loop
A lead isn't the finish line. When one turns into a sale, the sale goes back to the ad platform against the click that started it, so the bidding learns from customers rather than form fills.
- Ad clickGoogle Ads tags the visit with a click ID
- Landing pageThe version that matches the ad
- FormSaves the click ID with the lead
- CRMThe lead becomes a deal, then a sale
- Google AdsThe sale returns as a conversion on the original click
A result, with its source
35
form conversions in December 2025, up from none in September
For a personalized video company, I built a new search campaign and the landing page its ads pointed to. Conversions rose every month at about the same spend.
Form conversions recorded in the client's Google Ads account, September to December 2025. Monthly spend stayed about the same.
How a build runs
Read
Where visitors leave today, from your analytics and recordings.
Draft
Copy and layout for the first page, reviewed with you before anything is built.
Build
On your platform, with the tracking in place on launch day.
Measure
Two weeks of data, then the next fix, in order of what it's likely to recover.
