101% ROI
$77k net profit in one month
Energy services
Problem: Needed lead generation with clear ROI visibility across sales and marketing.
Solution: A Google Ads campaign with a unified analytics dashboard connecting ad spend to closed deals.
Client work that delivers.
Here's a look at the marketing work I've done for clients, from quick wins to long-term growth.
Work by category
Every piece of work logged in the past 12 months, automated and manual, broken down by type. This is the raw output of the tracking system, not a curated project list.
5,601
work items logged in the last 12 months, across 12 industries and 42 platforms and tools
Counted from my Notion work log each time this site builds. Where these numbers come from
Selected results
A few client wins, anonymized but real.
3.51% CVR
6 qualified leads in the first week
B2C SaaS
Problem: The landing page wasn't converting paid traffic into qualified leads.
Solution: A landing page redesign focused on clarity and trust signals, paired with an ad creative refresh.
139% traffic growth
Organic drove 100% of contacts
Real estate
Problem: Organic traffic was flat, with no clear content strategy for local search.
Solution: An entity-focused content plan with internal linking and local schema markup.
57.4% CVR
32 service inquiries from a single city page
Energy services
Problem: The organic channel needed to pull its weight alongside brand and paid search.
Solution: A city page structure with targeted internal linking and local schema markup.
$82 CPA
5 member applications in the launch month
B2B fashion
Problem: Needed cost-controlled testing for a B2B membership funnel on Meta.
Solution: A week-by-week launch calibrated to cost per acquisition, with geo testing.
Service inquiries 2x
+53.6% sessions year over year
Energy services
Problem: Organic wasn't pulling its weight compared to paid channels.
Solution: A structured SEO cadence with technical cleanup and performance storytelling.
Full case studies
Deeper dives into strategy, execution and results.
Direct mail that drove real enrollments 1,018Postcards mailed 349% conversion rate increase via listing-level SEO +349.7%CVR increase 57% conversion rate from organic city pages 57.4%Top market CVR 42.6% conversion rate on a high-intent landing page 42.6%Conversion rate 113% more local interactions via GBP optimization +113%Interaction increase Week-over-week consistency in paid search 13-14%CTR range
Platforms and tools
Technologies and platforms used across client projects, with the number of projects for each.
- Google Ads105
- GA470
- WordPress68
- HubSpot62
- Notion52
- Google Search Console42
- Netlify39
- GTM36
- Google Business Profile18
- Meta Ads18
- Semrush18
- BoomTown15
- Power Automate14
- Wix14
- WP Engine11
- Gravity Forms11
- Shopify10
- Website10
- Microsoft Clarity7
- 11ty7
- Elementor7
- SharePoint7
- RankMath6
- Stripe5
- Slack4
- GBP3
- Tidio3
- Ambit2
- Telegraph2
- Screaming Frog2
- Squarespace2
- GoDaddy2
- Google reCAPTCHA2
- Webflow1
- dev.to1
- Hashnode1
- Canva1
- Looker Studio1
- Salesforce1
- Google Photos1
- Pixieset1
- Cloudinary1
Industries served
Client verticals and market segments, with the number of projects for each.
- Energy1655
- B2C SaaS419
- Real Estate179
- B2B SaaS118
- Professional Services41
- E-commerce22
- Digital Marketing8
- Travel & Hospitality8
- Healthcare3
- Memorial / Funeral1
- Video Production1
- Education1
Project deliverables
Types of assets and outputs produced for clients, with the number of projects for each.
- Strategy Document598
- Technical Audit565
- Performance Report474
- Blog Post370
- Conversion Optimization240
- Website Build168
- Analytics Dashboard153
- Email Sequence105
- Ad Campaign99
- Landing Page98
- Implementation44
- Invoice5
Tell me what you're working on.
A 30-minute call, no pitch. I reply within one business day.