One strategist. One relationship. One scoreboard.
You won't get passed to a junior team. You work directly with me, and I pull in designers, developers, or media specialists only when they add real leverage.
I've spent the last decade helping businesses grow through strategic marketing; not vanity metrics, but actual revenue. Before going independent, I led marketing for companies ranging from scrappy startups to established brands.
Now I work with a select number of clients who want senior-level thinking without the agency overhead. Every engagement gets my direct attention, backed by a network of specialists I trust. Explore my GEO and SEO services or read about answer engine optimization.
How I think
Outcomes over outputs
I don't measure success by deliverables shipped. I measure it by business results: leads generated, revenue attributed, CAC reduced. If it doesn't move the needle, it doesn't matter.
Clarity over complexity
Marketing doesn't have to be complicated. I cut through the noise to find what actually works for your specific situation, then build systems to scale it.
Speed with intention
Fast iteration beats perfect planning. I'd rather test a good hypothesis this week than present a perfect strategy next month. Data tells us what to double down on.
Radical transparency
You'll always know what's working and what isn't. No hiding behind vanity metrics or complex reports. If something fails, we learn from it and move on.
My career thus far
My career has spanned agencies, in-house teams, and now independent consulting. I've managed seven-figure ad budgets, built content programs from scratch, and helped companies navigate everything from product launches to complete rebrandings.
The common thread: I've always been drawn to the intersection of strategy and execution. I can build the roadmap, but I can also get my hands dirty implementing it.
Systems I've built
I don't just do marketing work. I build systems to make it better. Over the years, I've developed a suite of internal tools that power everything from project tracking to content production.
These aren't off-the-shelf solutions. Each one was built to solve a specific problem: tracking every deliverable across clients, automating technical SEO monitoring, or ensuring nothing falls through the cracks.
Project Tracking
A centralized database tracking every project, deliverable, and outcome since 2025, with retroactive data scraped from years of cloud storage and email archives.
Content Pipeline
AI-assisted content production that transforms keyword research into published posts through 15 phases, with human strategy and editorial control at every step. See how we apply this to AI-optimized marketing and generative engine optimization.
SEO Monitoring
Automated technical SEO auditing that processes site reports, creates action items, and tracks issues through resolution across all clients.
Daily Briefings
Morning summaries that aggregate tasks from messaging, email, and calendars into one prioritized daily plan, ready by 5 AM.
Beyond the keyboard
When I'm not optimizing campaigns or building systems, I'm probably on a bike somewhere in central Texas. Road racing, crits, gravel, mountain bike: if it has two wheels and a hard effort, I'm in.
Endurance sports and marketing consulting run on the same fuel: patience with the process, obsession with the data, and knowing when to push through discomfort vs. when to recover and reassess.
Based in Austin, TX
Currently reading
Always rotating through something on strategy, systems thinking, philosophy, or endurance. Here's what's on the nightstand and in the earbuds right now.
Working together
I take on a limited number of clients at a time. This isn't artificial scarcity, it's the only way I can deliver the attention and results each engagement deserves.
Most clients work with me on an ongoing retainer basis, though project-based engagements are available for specific initiatives. Either way, you get direct access to me, not a junior account manager.
Ready to work together?
Let's start with a conversation about your goals.