GA4 Consultant & Marketing Analytics
Turn scattered data into clear, actionable insights. As a GA4 consultant and marketing analytics specialist, I deliver Google Analytics 4 setup, attribution modeling, and data-driven dashboards that show what actually drives revenue; not vanity metrics.
Is this for you?
This GA4 consulting service is for digital marketing teams and business owners who:
- Have data scattered across multiple platforms with no unified view of user behavior
- Can't confidently answer "which channel actually drives revenue?"
- Need to migrate from Universal Analytics (UA) to Google Analytics 4 properly
- Suspect their tracking is broken, incomplete, or not collecting reliable data
- Need to defend marketing budget decisions with data-driven ROI insights
- Want actionable insights; not just raw data dumps that gather dust
What you get
GA4 Setup & Configuration
Proper Google Analytics 4 implementation with custom events, conversions, and audiences. Configured to answer your actual business questions with reliable data collection.
Conversion Tracking
Track form submissions, purchases, calls, and every other action that matters. Know exactly where your leads come from with accurate data collection.
Attribution Modeling
Understand the full customer journey from first touch to closed deal. See which channels actually drive revenue, not just clicks.
Custom Dashboards
Looker Studio (Data Studio) dashboards tailored to your KPIs. Real-time visibility without digging through multiple tools.
Tag Management
Google Tag Manager (GTM) setup and organization. Clean, documented tags that won't slow down your site or break with updates.
Monthly Analysis
Regular reporting from your analytics specialist with insights and recommendations. Not just data delivery, actionable analysis that improves digital marketing performance.
Data Integration
Connect GA4 with your CRM, ad platforms, and other tools. Get a unified view of performance across HubSpot, Salesforce, Google Ads, and more.
Privacy Compliance
GDPR and CCPA-ready implementations with proper consent management, data retention policies, and IP anonymization where required.
How it works
Analytics Audit
Map your current setup, including any Universal Analytics (UA) to GA4 migration needs. Identify broken tracking, data gaps, and missed opportunities.
Measurement Plan
Define the KPIs, events, and attribution model aligned to your business goals. My consulting services focus on what drives decisions; not vanity metrics.
Implementation
Implement Google Analytics 4, Google Tag Manager, dashboards, and integrations. Clean, documented setup you'll actually understand and can maintain.
Ongoing Analysis
Monthly reports with actionable insights and data-driven optimization recommendations. Not just data dumps, intelligence that improves results.
Tools I work with
Google Analytics 4
Full GA4 implementation including custom events, audiences, conversions, and BigQuery exports for advanced analysis.
Google Tag Manager
Clean, organized tag management with proper naming conventions, documentation, and version control.
Looker Studio
Custom dashboards that visualize your KPIs clearly. Auto-refreshing reports you can share with stakeholders.
HubSpot & Salesforce
CRM integrations for closed-loop reporting. See which marketing efforts drive actual revenue, not just leads.
SEMrush & Search Console
Organic search performance tracking, keyword monitoring, and competitive analysis dashboards.
Supermetrics & Data Pipelines
Automated data extraction from ad platforms, CRMs, and other sources into unified reporting systems.
See it in action
101% ROI Across a Multi-Channel Marketing Mix
How unified channel tracking and budget optimization delivered 101% ROI on $76K spend, driving 594 enrollments at $128 cost per acquisition.
Results that matter
Want to know how I measure this? →
Energy services company: Unified scattered data from multiple ad platforms, CRM, and call tracking into a single Looker Studio dashboard. Within the first month, properly attributed $77k in revenue to specific campaigns, insights that were previously invisible. The marketing team now saves 5+ hours weekly that used to go to manual reporting.
Clients served across: B2B SaaS, Energy, Professional Services, E-commerce, and Media Production
"Matt was integral in setting up and managing our campaigns. He also helped us unify our analytics insights into a single source that our team could use to make decisions. He was professional and delivered us great results."Sean Regan 174 Power Global
Ready to know what's working?
Let's talk about your analytics goals and current data challenges.
Start the ConversationCommon questions
Our GA4 is already set up. Do we need a Google Analytics consultant?
Maybe. Most Google Analytics 4 setups are either incomplete or misconfigured, events that don't fire, conversions not tracked, or data that doesn't match reality. A GA4 consultant can audit your setup and identify gaps and missed opportunities you didn't know existed.
What's attribution modeling and why does it matter?
Attribution modeling determines how credit for conversions is assigned across touchpoints in the customer journey. Without it, you might think Facebook drives all your leads when it's actually SEO, or vice versa. Good attribution provides data-driven insights that prevent you from cutting what works.
Can you connect data from multiple sources?
Yes. I can build dashboards that pull from GA4, ad platforms, CRM, and other sources to give you a unified view of marketing performance. Common integrations include Google Ads, Meta Ads, HubSpot, Salesforce, and Shopify.
How do you handle privacy compliance (GDPR, CCPA)?
All implementations follow privacy best practices including consent management, data retention settings, and IP anonymization where required. I'll ensure your tracking respects user privacy while still providing useful data.
What if our data is a mess?
That's common and fixable. Most clients come with broken tracking, duplicate tags, or incomplete data. Cleanup and proper configuration is part of the process, you'll end up with clean, accurate data going forward.