Google Tag Manager (GTM) is a powerful tool that allows you to manage and deploy marketing and analytics tags on your website. Giving someone access to your GTM account allows them to make changes to your tag configurations, such as adding new tags or editing existing ones.
In this tutorial, we will walk you through the steps of granting access to your GTM account to another user. You'll learn how to add users, assign different levels of access, and manage user permissions.
How to Add a User to Google Tag Manager (7 Steps)
- Log in to your Google Tag Manager account
- Click on "Admin" in the top navigation bar
- In the "User Management" section, click on the "+" button to add a new user
- Enter the email address of the person you want to give access to
- Choose the level of access you want to grant them (see options below)
- Click "Add"
- The user will receive an email with instructions on how to access the account
That's it! Once the user accepts the invitation, they'll be able to access your GTM container.
Understanding GTM Access Levels
When adding someone to your GTM account, you'll need to choose their access level:
| Access Level | What They Can Do |
|---|---|
| Read | View tags, triggers, and variables but cannot make changes |
| Edit | Create and edit tags, triggers, and variables but cannot publish |
| Approve | Create versions and workspaces but cannot publish |
| Publish | Full access to publish changes to the live container |
Recommendation: When working with a marketing consultant or agency, I typically ask for Publish access to be able to deploy tracking configurations effectively.
Adding Multiple Users at Once
If you want to give access to multiple users at once, you can use the "Import users" feature instead of adding them one by one. You will need to provide a CSV file with the email addresses of the users you want to give access to.
Best Practices for GTM User Management
- Use business email addresses: For security and organization, use work emails rather than personal accounts
- Review access regularly: Periodically check who has access and remove users who no longer need it
- Start with Edit access: You can always upgrade someone to Publish access later if needed
- Keep Publish access limited: Only give Publish access to people who truly need to deploy changes
Need help with your Google Tag Manager setup?
→ Contact us to discuss tag management and tracking implementation for your business.
