Content & Landing Pages
Words that convert. Landing pages and content designed to turn traffic into leads, built on research and tested for performance.
Is this for you?
This service is for marketing teams and business owners who:
- Are driving traffic to pages that don't convert into leads or sales
- Have landing pages that look fine but underperform industry benchmarks
- Need copy that actually speaks to their audience's pain points
- Want a complete solution—strategy, copy, design, and development—not just words on a page
- Are tired of the handoff chaos between copywriters, designers, and developers
- Need pages that support paid campaigns with clear conversion goals
The conversion problem
The average landing page converts at just 2.35%. That means for every 100 visitors you're paying to acquire, 97-98 walk away. The difference between a mediocre page and a great one can be 2-3x your conversion rate—and that compounds into real revenue.
Most landing pages fail because they're either designed without conversion principles in mind, or they're "just copy" handed off to someone who doesn't understand the full picture.
I take a full-service approach: strategy, copy, design, development, and testing—all under one roof. No handoffs between specialists, no communication gaps, no finger-pointing when something doesn't work. Just landing pages built to convert, backed by data and refined through testing.
Full-service means full results
I handle the complete process: audience research, messaging strategy, wireframing, conversion-focused copywriting, visual design, development, tracking setup, and A/B testing strategy. You get a page that's ready to convert—not a document to hand off to three other vendors.
What you get
Landing Page Design & Copy
Conversion-focused pages built from proven frameworks. Every element—headline, body copy, CTAs, social proof, form design—tested and optimized for your specific audience.
A/B Testing Strategy
Systematic testing of headlines, CTAs, and page elements. Data-driven optimization that compounds over time—not guessing what works.
Blog & Article Content
SEO-optimized content that builds authority and drives organic traffic. Quality over quantity, always—content that earns links and converts readers.
Email Sequences
Nurture sequences and automated email campaigns that convert leads into customers over time. Mapped to your buyer journey, not generic templates.
Conversion Copywriting
Headlines, CTAs, and body copy that speaks directly to your audience's pain points and desires. Persuasion based on research, not guesswork.
Performance Tracking
Conversion tracking and heatmap analysis so you know exactly what's working. GA4, conversion APIs, and heatmaps—all configured correctly from day one.
Results that matter
Duplicate pages eliminated
Built a dynamic landing page system that replaced 70+ static broker-specific pages, reducing maintenance burden while improving conversion tracking and personalization.
Platform rebuildLanding page conversion rate
Full landing page design, copy, and tracking implementation for lead generation campaigns. Achieved above-industry conversion rates through systematic testing.
Ongoing optimizationImprovement over baseline
Conversion optimization through copy, design, and A/B testing. Systematic improvements to product pages and checkout flow compounded into significant revenue gains.
6-month engagementHow I work
Discovery
I start with deep research: audience analysis, competitor review, and understanding your unique value proposition. What makes your offer different? Who are you trying to reach? What objections do they have? This foundation informs everything that follows.
Strategy & Copy
I develop the messaging framework, wireframe the page structure, and write conversion-focused copy. Every headline, bullet point, and CTA is crafted based on research—not templates. You'll see the full page flow before any design work begins.
Design & Development
I handle the complete implementation—visual design, responsive development, and integration with your tech stack. You get a live, conversion-ready page, not a mockup to hand off to another vendor.
Launch & Optimize
I set up conversion tracking, heatmaps, and A/B testing infrastructure. After launch, we systematically test variations to improve performance. The best landing pages get better over time—launch is just the beginning.
Ready to convert more visitors?
Let's talk about your landing page goals—whether you need a single high-converting page or a complete content strategy.
Start the ConversationWho this is for
Good fit if you...
- Need landing pages that actually convert, not just look good
- Want strategy + execution, not just copy to hand off
- Are running paid traffic and need to improve ROI
- Value data-driven testing over opinions
- Prefer working with one person who owns the whole process
Industries I work with
- B2B SaaS — Lead generation, demo requests, free trial signups
- B2C SaaS — User acquisition, subscription conversions
- E-commerce — Product launches, promotional campaigns
- Professional Services — Consultation requests, lead capture
Common questions
Do you design the pages or just write copy?
Both. I handle the full landing page—wireframe, design, copy, and development. You get a complete, conversion-ready page, not just a document to hand off to a designer. This full-service approach means no communication gaps between strategist, copywriter, designer, and developer—because they're all the same person.
What's your process for landing pages?
Research first: audience analysis, competitor review, and understanding your unique value prop. Then wireframe and copy development, followed by design and development. Finally, we set up tracking and plan for A/B testing. The whole process typically takes 2-3 weeks for a single page.
How do you measure success?
Conversion rate is the primary metric, but we also track quality of leads, cost per lead (if paid traffic), and downstream metrics like sales qualified leads when possible. The goal is business results, not just form fills. I'll set up tracking that connects landing page performance to actual revenue impact.
Can you work with our existing website?
Yes. Landing pages can be built within your existing CMS (WordPress, HubSpot, Webflow, etc.) or as standalone pages. I'll recommend the approach that makes the most sense for your tech stack, testing needs, and internal capabilities.
How long does a landing page project take?
A single landing page typically takes 2-3 weeks from kickoff to launch. This includes research, copy development, design, development, and tracking setup. Complex campaigns with multiple pages or extensive research phases take longer—I'll provide a realistic timeline during our initial conversation.
What does a typical engagement look like?
Most clients start with a single landing page project to test the working relationship. From there, many move to ongoing optimization engagements where we continuously test and improve conversion rates. I also work on larger content strategy projects that include blog content, email sequences, and multiple landing pages.
Can you work with HubSpot, Webflow, WordPress, or other CMS platforms?
Yes. I've built landing pages across HubSpot, Webflow, WordPress, Unbounce, custom HTML, and more. I'll recommend the best platform for your needs based on your existing tech stack, budget, and internal capabilities—or work within whatever system you're already using.
Do I own the content and designs?
Absolutely. Everything I create for you—copy, designs, code—is yours to keep. You'll have full access to all source files, documentation, and assets. There's no lock-in or proprietary systems that require ongoing payments to access your own content.
Do you offer ongoing testing and optimization?
Yes. A/B testing and continuous optimization is where the real gains happen. I offer ongoing engagements where we systematically test headlines, CTAs, layouts, and messaging to compound improvements over time. Launch is just the beginning—the best landing pages get better every month.
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Ready to convert?
Let's talk strategy. No pitch decks, no pressure—just a real conversation about your goals.