Direct Mail Retargeting
Convert website visitors into customers with targeted postcards. No minimums, fast turnaround, and 30x the engagement of digital ads.
Is this for you?
This service is for marketing teams and business owners who:
- Have website traffic but struggle to convert anonymous visitors
- Want to retarget prospects through a channel that isn't blocked or ignored
- Need higher engagement rates than digital ads can deliver
- Want to test direct mail without committing to large minimum orders
- Are looking to complement digital campaigns with physical touchpoints
- Need speed—reaching prospects while interest is still high
What you get
Website Visitor Retargeting
Target actual visitors to your site—not cold lists. Reach people who've already shown interest in your products or services.
Fast Turnaround
Postcards mail within 2-3 days of a website visit. Strike while interest is hot, not weeks later like traditional direct mail.
No Minimum Orders
Start with as few as 100 pieces/month. Scale up as results prove out—no 2,500+ piece commitments like traditional direct mail.
Precision Targeting
Target visitors to specific pages, geographic regions, or exclude existing customers. Full control over who receives mail.
Full Analytics Dashboard
Track daily visitor counts, match rates, and campaign performance. Know exactly what's working and optimize in real-time.
Creative Services
Professional postcard design included. QR codes, clear CTAs, and mobile-optimized landing page coordination.
Why direct mail retargeting works
"Digital retargeting ads get a 0.3% engagement rate. Direct mail retargeting consistently delivers 10% or higher. When you're reaching warm audiences who've already visited your site, physical mail cuts through the noise in ways digital can't."Industry Benchmark Direct Mail Retargeting Performance Data
See it in action
Direct Mail That Drove Real Enrollments
How A/B-tested postcards delivered 5.7% engagement and 33% call-to-sale conversion for an energy client's solar program.
Who this is for
Good fit
- B2B companies wanting to retarget website visitors
- E-commerce brands with abandoned cart situations
- Service businesses (home services, energy, finance, healthcare)
- Companies with $1K+/month direct mail budget
- Businesses that already have website traffic to retarget
Might not be the right fit
- Businesses without meaningful website traffic yet
- Products/services with very low margins
- Companies looking for cold prospecting (this targets warm audiences)
How we work together
Setup & Targeting
Install tracking on your site (quick, one-time setup). Define target pages, geographic areas, and exclusion lists. Configure audience matching and volume targets.
Creative & Launch
Design high-converting postcards with clear CTAs. Set up QR codes and tracking URLs. Launch campaign—first postcards mail within 48 hours of approval.
Optimize & Scale
Monitor engagement rates and conversion data. A/B test creative variations. Scale volume based on performance and ROI.
Ready to turn website visitors into customers?
Let's talk about how direct mail retargeting can complement your digital marketing.
Start the ConversationCommon questions
How does website visitor retargeting work for direct mail?
When visitors browse your website, we can match approximately 45-50% of them to postal addresses using privacy-compliant data matching. Within 2-3 days of their visit, they receive a personalized postcard in their mailbox—while your brand is still fresh in their mind.
What's the typical match rate for website visitors?
Approximately 45-50% of your website visitors can be matched to postal addresses. This varies by industry and audience, but it means roughly half of your site traffic becomes a targetable direct mail audience.
How quickly do postcards arrive after a website visit?
Postcards typically mail within 2-3 days of a website visit and arrive in mailboxes shortly after. This speed is critical—you're reaching prospects while their interest is still high, not weeks later like traditional direct mail.
What's the minimum order for direct mail retargeting?
There are no minimums. You can start with as few as 100 postcards per month and scale up as results prove out. This is fundamentally different from traditional direct mail which often requires 2,500+ piece commitments.
What industries work best for direct mail retargeting?
Direct mail retargeting works well for home services, energy, finance, healthcare, B2B companies, and e-commerce brands. Any business with website traffic and sufficient margins to support direct mail costs is a good candidate.
Do you handle postcard design and creative?
Yes, full postcard design is included. We create high-converting postcards with clear calls-to-action, QR codes for easy mobile response, and tracking URLs to measure performance.
How do I track direct mail retargeting results?
You get access to a dashboard showing daily visitor counts, match rates, and campaign performance. We also integrate phone call tracking and form submission tracking to measure conversions directly attributable to your mail campaigns.
Ready to reach your website visitors?
Let's talk strategy. No pitch decks, no pressure—just a real conversation about your goals.