Generative Engine Optimization
AI search engines are changing how people find solutions. I help you become the brand that ChatGPT, Perplexity, and Google AI Overviews recommend—while building the SEO foundation that makes it possible.
Is this for you?
This service is for marketing teams and business owners who:
- Want to be the brand AI recommends when people ask ChatGPT or Perplexity for solutions
- See organic traffic stagnating or declining despite doing "all the right things"
- Need to show up in Google's AI Overviews, not just traditional search results
- Understand that search is changing and want to get ahead of the shift
- Want traffic that converts—not just rankings that look good in reports
- Need a strategy that works for both traditional SEO and AI-powered search
The AI search shift
The way people find information is fundamentally changing. ChatGPT, Perplexity, Google AI Overviews—AI systems now synthesize answers instead of just listing links. When someone asks "What's the best marketing consultant for GEO optimization?", these systems recommend specific brands.
The question isn't whether AI will change search. It already has. The question is whether you'll be the brand AI recommends—or the one it overlooks.
I've been working at this intersection since 2023, developing strategies that work across both traditional search and AI discovery. My research shows that AI referral traffic converts 4.4x higher than traditional organic search, because users arrive with higher intent and trust in the recommendation.
What is GEO?
Generative Engine Optimization (GEO) is the practice of optimizing your digital presence to be recommended by AI-powered search systems. It builds on SEO fundamentals—authority, relevance, technical quality—but adds the strategies that make AI systems want to cite you as a trusted source.
What you get
GEO Strategy & AI Visibility
I position your brand to be recommended by ChatGPT, Perplexity, Google AI Overviews, and emerging AI search platforms. This includes entity optimization, citation building, and content structuring that makes AI systems want to reference you as a trusted authority.
Technical SEO Foundation
Deep-dive analysis of your site's technical health, crawlability, and search performance. I identify and fix the issues holding you back—Core Web Vitals, indexation problems, structured data gaps—prioritized by impact.
Content Strategy for Search + AI
Keyword research and content mapping that targets what your audience actually searches for—and what AI systems are answering. Topics chosen for traffic potential, conversion value, and AI citation opportunity.
On-Page Optimization
Meta tags, headers, internal linking, and structured data that help both search engines and AI systems understand your content. Every page optimized for maximum visibility and click-through.
Local SEO (if applicable)
Google Business Profile optimization, local citations, and geo-targeted content for businesses serving specific areas. I ensure you dominate local search and local AI recommendations.
Monthly Reporting & AI Citation Tracking
Clear, jargon-free reports showing ranking progress, traffic growth, AI mentions, and business impact. I track both traditional metrics and emerging AI visibility indicators—no vanity metrics, just what matters.
How I work
Discovery
I audit your current visibility in both traditional search and AI systems. Where do you rank? Where do AI platforms mention you (or not)? What's your competition doing? I map the full landscape before making recommendations.
Strategy
I build an integrated SEO + GEO roadmap tied to your revenue goals—not vanity metrics. You'll know exactly what we're prioritizing, why, and what results to expect at each milestone.
Implementation
I handle technical fixes, content optimization, and entity building. I ship changes, not just recommendations. You'll see tangible progress in your dashboards, not just reports about what could be done.
Optimization
Search and AI visibility is never "done." I continuously monitor performance, test new approaches, and iterate based on what's working. As algorithms evolve, your strategy evolves with them.
Results that matter
Organic traffic increase
Technical SEO fixes and content strategy repositioning drove 3x+ traffic in 6 months, with revenue from organic increasing proportionally.
6 monthsPage 1 rankings achieved
Competitive keyword targeting and authority building delivered 2.8x increase in qualified demo requests from organic search.
Ongoing engagementAI Overview appearances
GEO-focused content restructuring resulted in first AI Overview citations for high-intent industry terms within 3 months.
3 monthsWhere do these results come from? →
"Matt Kundo Digital Marketing did an incredible job lifting our online visibility through a targeted SEO, content marketing, and link-building campaign. Not only for my own agency but also for my clients."Steven Black Beyond Digital Marketing
Ready to be discovered by AI and search engines?
Let's talk about your visibility goals—both in traditional search and the AI systems shaping how people find solutions today.
Start the ConversationWho this is for
Good fit if you...
- Want to be the brand AI recommends in your category
- Are investing in content but not seeing AI/search visibility
- Need a partner who ships changes, not just recommendations
- Are thinking 6+ months, not quick fixes
- Value data-driven decisions over gut feelings
Good fit if your business...
- Has high-value products or services worth optimizing for
- Faces competition in search and AI discovery
- Needs to build trust before purchase decisions happen
- Values long-term visibility over quick fixes
Common questions
How long does it take to see SEO results?
Most clients see measurable improvements within 3-4 months, with significant results by 6 months. SEO is a long-term investment—quick wins exist, but sustainable rankings take time. I'll set realistic expectations based on your specific situation and competition level.
What's GEO and why does it matter?
GEO (Generative Engine Optimization) is optimization for AI-powered search engines like ChatGPT, Perplexity, and Google's AI Overviews. As more people use AI to find answers, being recommended by these systems becomes as important as traditional search rankings. My research shows AI referral traffic converts 4.4x higher than traditional search.
Do you guarantee rankings?
No one can honestly guarantee specific rankings—search algorithms change constantly, and rankings depend on many factors including your competition. What I do guarantee is following proven best practices, transparent reporting, and a focus on traffic and conversions that actually impact your business.
Do you handle content creation?
Yes. I can provide full content creation (strategy, writing, optimization) or work with your existing team to optimize content they produce. Either way, content is created strategically based on keyword research and user intent—not just for volume.
What's the minimum engagement?
SEO is most effective as an ongoing effort. I typically recommend a minimum 6-month engagement to see meaningful results, though project-based audits are available for businesses wanting a one-time assessment and roadmap.
How do you measure GEO success?
GEO success is measured through AI citations (when platforms like ChatGPT or Perplexity mention your brand), referral traffic from AI platforms, brand mention tracking across AI-generated content, and conversion rates from AI-sourced visitors. I use a combination of manual testing, referral analytics, and brand monitoring tools to track your AI visibility over time.
How do SEO and GEO work together?
They share the same foundation: authoritative, well-structured content that demonstrates expertise. SEO optimizes for search engine algorithms; GEO optimizes for AI synthesis and recommendation. The strategies reinforce each other—strong SEO signals help AI systems trust your content, and GEO practices (like clear entity definitions) improve traditional search performance too.
What happens in the first 90 days?
Month 1: Comprehensive audit of your current search and AI visibility, competitor analysis, and strategy development. Month 2: Technical fixes, content optimization begins, and initial GEO positioning work. Month 3: Content production ramps up, link building starts, and we begin seeing early indicators of improvement. You'll have monthly calls and detailed reports throughout.
What types of businesses do you work with?
I work with businesses where visibility directly impacts revenue—those with high-value offerings, competitive markets, or audiences who research before they buy. The common thread is a need for integrated SEO + GEO strategies and a willingness to invest in long-term visibility. I've delivered results across a range of industries, from enterprise software to fashion retail to professional services.
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Ready to be discovered?
Let's talk strategy. No pitch decks, no pressure—just a real conversation about your goals.