Paid Media Management
Strategic ad campaigns that drive real ROI. Full-funnel paid media across Google, Meta, and LinkedIn—built on data, not guesswork.
Certified Google Ads Partner
Is this for you?
This service is for marketing teams and business owners who:
- Are spending on ads but can't confidently say what's driving actual revenue
- Have campaigns that used to work but performance has plateaued or declined
- Need to scale acquisition without wasting budget on the wrong audiences
- Want full-funnel tracking from first click to closed deal
- Are tired of agencies that optimize for clicks and impressions instead of business results
- Need strategic management across Google, Meta, and LinkedIn—not just button-pushing
What you get
Google Ads Management
Search, Display, YouTube, and Performance Max campaigns built for your specific goals. No wasted spend on irrelevant clicks.
Meta Ads (Facebook & Instagram)
Targeted social campaigns with custom audiences, lookalikes, and retargeting. Creative testing that finds what resonates.
LinkedIn Ads
B2B campaigns targeting decision-makers by job title, company size, and industry. Thought leadership and lead generation.
Full-Funnel Attribution
Track the entire customer journey from first click to closed deal. Know exactly which campaigns drive real revenue.
Creative & Copy
Ad creative development and copywriting included. A/B testing to continuously improve performance.
Weekly Optimization
Active management with bid adjustments, audience refinement, and budget allocation based on performance data.
Results that matter
"We needed a lead-generation oriented Google Search campaign, and we got that with Matt Kundo Digital Marketing. And more. Matt was integral in setting up and managing our campaigns. He also helped us unify our analytics insights into a single source that our team could use to make decisions. He was professional and delivered us great results."Sean Regan 174 Power Global
Who this is for
Good fit
- B2B companies with $5K+/month ad budgets
- Businesses that need full-funnel tracking (not just clicks)
- Teams who want strategy, not just execution
- Companies ready to integrate paid with their sales process
Might not be the right fit
- Startups testing with <$2K/month budgets (I can consult instead)
- Businesses looking for set-it-and-forget-it management
- Companies that can't share conversion/sales data
How we work together
Audit & Strategy
Deep dive into your current campaigns, tracking setup, and competitive landscape. You get a clear roadmap.
Build & Launch
Campaign structure, ad creative, landing page alignment, and conversion tracking configured properly.
Optimize & Scale
Weekly optimization based on real performance data. Monthly strategy reviews to identify growth opportunities.
Ready to make your ads profitable?
Let's talk about your paid media goals and current performance.
Start the ConversationCommon questions
What's the minimum ad spend you work with?
I typically work with clients spending $5,000+ per month on ads. Below that threshold, it's hard to gather enough data for meaningful optimization. For smaller budgets, I can provide consulting and training instead of full management.
Do you charge a percentage of ad spend?
No. I use flat monthly fees based on scope and complexity. Percentage-based fees create misaligned incentives—I want to optimize your spend, not inflate it.
What platforms do you specialize in?
Google Ads (Search, Display, YouTube, Performance Max), Meta (Facebook & Instagram), and LinkedIn. For other platforms like TikTok or Microsoft Ads, I can consult but typically recommend specialists.
How do you handle creative?
I handle ad copywriting and can coordinate with designers for visual creative. For video ads, I provide scripts and direction but typically work with your existing video resources or recommend production partners.
What reporting do you provide?
Weekly performance updates and monthly deep-dive reports. All reports focus on business metrics (leads, cost per acquisition, revenue) not just vanity metrics like impressions. You'll always know what's working and why.
Related Reading
View All Insights
Ready to scale?
Let's talk strategy. No pitch decks, no pressure—just a real conversation about your goals.