Web Design Agency

Our Web Design Process

You don’t want your website to be boring. And neither do we. Our team starts with a call to kick off the web design project. We take the time to learn about your brand persona or the identity of your business. 

We capture all that personality into a web design that helps your business stand out compared to your competition. To create a website that tells the story of your brand culture, our marketing team conducts research and gathers critical information before we get started. 

Style Guide

Do you have a brand book or style guide established already? If so, our website designers will use your brand conventions to create a theme that emulates your persona. If you do not currently have a brand style guide, our creative team can help you build one. 

Professional branding means consistency. When you have defined your brand’s fonts, colors, and overall visual theme, you can use them for other collateral. Create a professional enterprise-level look and feel for all your marketing activities whether you are a large corporation or a small-medium enterprise (SME).

Competitor and Industry Research

If you are ready to design a new business website, chances are you have a few examples of what you like (or don’t like). We will sit down and review your wishlist from both a functional and aesthetic perspective. 

In some industries, there are standardized pages and resources that customers expect to see on a website. If this applies to your business, we’ll make sure that our web design captures those elements. 

That can include new lead funnels, product galleries, and remarketing software. Don’t forget effective subscriber calls to action to help build your email marketing audience. 

Balancing Color and Fonts 

Did you know that some font styles (while they look great) are hard to read on mobile? Our team of UI/UX experts will help you choose a font for your website that looks good on all devices for tablet, smartphone, and desktop browsing. 

Your logo typically dictates brand colors. Research suggests that dark colors on a website do not perform as well. But that doesn’t mean we cannot creatively incorporate your logo’s colors into design elements; that ties it all together for strong visual branding. 

Sitemap

The first step to improving your website’s user experience (and conversion rate) is to look at your existing sitemap. Many business owners are surprised to learn there are pages that virtually get no traffic. Do you need to keep those pages? Maybe not. 

The process of building a great sitemap means eliminating redundancy. You want to create a clear, easy-to-navigate path for every visitor. And make it fast and easy for them to find the information they are looking for. 

While designing a new sitemap for your website, Matt Kundo Digital Marketing will suggest new pages and identify which landing pages need fresh content. And then, our copywriters work on creating search-engine-optimized content your customers will love. 

Content 

Our expert content team researches the keywords and search terms that will help customers find you on the web. It is a careful balance between content optimization (for search engine results) and storytelling about your brand to convince and convert visitors to your website. And keep them engaged. 

Website Automations and Integrations

Software like Zapier and Zoho provide automated functions to help your sales and marketing team make the most of your website. From e-commerce applications with secure payment processing to talent recruitment, sales appointment setting, and more. 

Our team will help you define some workflow processes that could be managed through your new website. Improve productivity, and automate some of your operational tasks with a website designed to do some of that heavy lifting. 

Google Analytics 

Have you created your Google Business Profile? Formerly known as “Google My Business” or GMB, your profile needs to be connected to your website. That way, you’ll be able to generate reports on website traffic and conversions. 

If you haven’t created your Google Business account (and registered), we’ll help you get started as part of our website design service. Once your new website is live, we will also submit a request to have the latest content crawled and indexed by search engines like Bing and Google. 

Then get ready for new customers to find your business online. Ask our team about managed website services, including monitoring and responding to Google Reviews. And for ideas on how your business can start collecting (and sharing) customer reviews. 

Choosing the Right Web Platform

There are different frameworks that we can build your website on. And deciding on the best design platform will hinge on automation, database integrations, and plugins that you may need to add to your website. 

Figma is the new platform that many companies are migrating to. It is a world-class website design solution that allows agencies and businesses to work collaboratively through the building process. Your team can comment directly inside the Figma dashboard and on specific pages, which can help reduce the time (and cost) of your website design. 

Not every business needs a WordPress website. But if you do, our team of WP experts can design a website that will grow with you, with endless modifications and add-ons you can explore over time. 

How-To Get Started 

The first step to starting your website project is to schedule a call with one of our Matt Kundo Digital Marketing representatives. After we have discussed the scope of your website design, our team will provide you with an accurate service quote.