The Blog
Insights on AI, SEO, and digital marketing strategy
AI Applications in Digital Marketing: A 2025 Strategy Guide
AI is reshaping digital marketing—88% of marketers now use it daily. Learn the top 5 AI applications transforming campaigns in 2025.
Read Article →
AI Search SEO: Complete Guide for 2026
AI search SEO is the practice of optimizing content for visibility in AI-powered search results, including Google AI Overviews, ChatGPT, Perplexity, and Claude. This comprehensive guide covers everything you need to know about AI search SEO in 2026.
Read →
AI in Marketing Automation: Complete Guide for 2026
AI in marketing automation combines artificial intelligence technologies—including machine learning, predictive analytics, and natural language processing—with marketing automation platforms to personalize customer experiences, optimize campaigns in real-time, and automate complex marketing tasks at scale.
Read →
AI Applications in Digital Marketing: Your 2026 Strategy Guide
2025 was the year AI became essential. Here's how to build on that foundation and gain competitive advantage in 2026.
Read →
How to Rank in AI Overviews: Your 2026 Playbook
2025 proved that AI Overviews fundamentally changed search. Here's how to position your content for citation success in 2026.
Read →
Generative AI Search Engine Optimization Agency: What to Look For in 2026
A complete guide to understanding and evaluating GEO agency services for AI-powered search visibility.
Read →
Agentic AI Browsers: How They Speed Up Daily Workflows
Discover how agentic AI browsers like Arc Max, Brave Leo, and Edge Copilot automate multi-step tasks to boost marketing productivity by 66%.
Read →
Best Answer Engine Optimization Solutions for AI Tech Companies
A practical guide to the platforms and strategies that get AI and SaaS companies cited in ChatGPT, Perplexity, and Google AI Overviews.
Read →
GPT-5.1 for Marketers: Instant vs Thinking, Tone Controls, and 700M WAUs
OpenAI's GPT-5.1 isn't just an incremental update—it's a workflow transformation for marketing teams. Here's the practical playbook for content, SEO, and CRO applications.
Read →
Most Effective Strategies for AI Visibility Enhancement in 2026
Discover the most effective strategies for AI visibility enhancement. Learn how to optimize for ChatGPT, Perplexity & Google AI Overviews with top AI visibility products.
Read →
ChatGPT Shopping Rolls Out: How to Optimize for AI-Powered Shopping Assistants
OpenAI rolled out AI shopping in ChatGPT. Here's how ecommerce brands can get discovered and chosen by AI assistants with on-page, data, and CRO tactics.
Read →
Google's Nov '25 Update: How to Use Query Groups to Align With AI-Context Ranking
Google's November 2025 update focused on AI context understanding and search stability. Learn how Query Groups in Search Console Insights help you cluster intent and win rankings.
Read →
The Best Content Optimization Tools in 2025: AI-Powered SEO Writing Software Compared
Discover the top content optimization tools for 2025. Compare AI-powered SEO writing software including Surfer, Frase, Clearscope & more.
Read →
Advertising on AI Chat Platforms: 2026 Marketer's Guide
Learn how advertising on AI chat platforms works in 2026, formats to test, targeting, measurement, and how to get started today.
Read →
AI Optimization for Marketing: The 2026 Guide to Smarter Results
Learn how AI optimization transforms marketing performance. Discover strategies, tools, and ROI data for implementing artificial intelligence optimization in 2025.
Read →
Generative Engine Optimization (GEO): The 2026 Basics
What GEO is, how it differs from SEO, and a 7-step playbook to earn citations in AI answers across ChatGPT, Gemini, Perplexity, and Google AI Overviews.
Read →llms.txt: Should Your Business Care About This New AI SEO File?
The 5-minute verdict on whether this emerging standard matters for your digital marketing strategy
Read →
AI Marketing Tools: The Complete Guide to Efficiency in 2026
78% of marketers use AI tools, but only 17% see real results. This guide shows you exactly how to implement AI marketing tools for maximum efficiency.
Read →
AI in Digital Marketing 2025: Industry Transformation and Strategic Opportunities
As we progress through 2025, artificial intelligence is fundamentally reshaping the digital marketing landscape. Here's our comprehensive analysis of what it means for your business.
Read →The 2024 Google Webmaster Report: Key Insights and SEO Strategies
Google's Webmaster Report provides actionable information that can influence SEO strategies. This guide covers the highlights and shows how to align your SEO practices with Google's evolving standards.
Read →ChatGPT Search: A Game-Changing Evolution in AI-Powered Information Retrieval
ChatGPT Search represents a fundamental shift in how we interact with information. Users report finding answers 3x faster than traditional search with 89% accuracy on first try.
Read →Google's Advice: When and Why You Shouldn't Worry About SEO Traffic Fluctuations
Not every traffic drop requires action. Learn when fluctuations are normal and when to take action based on Google's own advice.
Read →Reaction to the August 2024 Google Core Update: A Detailed SEO Analysis
Analyzing the August 2024 Core Update's impact on SEO with data-driven insights and reactions from the SEO community.
Read →August 2024 Google Core Update: What You Need to Know
The August 2024 Core Update has introduced significant changes affecting search rankings across industries. Here's what you need to know.
Read →What is SearchGPT Search Engine and How Will It Shape the Future of SEO?
SearchGPT represents a significant shift in the search engine landscape. By understanding and adapting to this technology, businesses can enhance their visibility and stay competitive.
Read →What is SGE (Search Generative Experience) and How It Changes Organic Search
Search Generative Experience (SGE) is a cutting-edge technology that leverages AI to provide more accurate and contextually relevant search results. Here's what you need to know.
Read →How to Optimize for GoogleOther-Image and GoogleOther-Video Crawlers
As Google introduces new Googlebot crawlers like GoogleOther-Image and GoogleOther-Video, understanding how to optimize for them can significantly improve your visibility.
Read →Mastering Google E-E-A-T Guidelines: Increase Your SEO
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. By following these guidelines, you can make your website more helpful and trustworthy.
Read →Matt Kundo Digital Marketing is Now a Certified Google Ads Partner
This designation is more than a badge of honor; it's a testament to our commitment to excellence in Google Ads management.
Read →The Double-Edged Sword: My Take on AI in Digital Marketing
AI is a sophisticated tool capable of both elevating and complicating digital marketing. This nuanced exploration uncovers its multifaceted roles in connecting with audiences.
Read →Unlocking Marketing Potential with Apple Vision Pro
The Apple Vision Pro isn't merely a new gadget; it's a tool that could redefine the landscape of digital marketing, SEO, and online brand visibility.
Read →Salesforce Google Ads Offline Conversion Import: Step-by-Step Guide
If you're a paid search advertiser working with lead generation, here's how to link Salesforce directly to Google Ads to measure lead quality.
Read →Boost Your Website's SEO: Top 10 Social Media Strategies
How social media helps SEO is a topic of much interest among small business owners. Here are 10 strategies to enhance your online visibility.
Read →The Definitive Guide to Google Analytics 4
Google Analytics 4 offers a more robust set of features including machine learning, cross-device tracking, and enhanced privacy controls. Here's everything you need to know.
Read →How to Install Google Analytics 4: Step-by-Step Guide
GA4 has a different implementation process than Universal Analytics. Here's exactly how to create a property, add the tracking code, and verify it's working.
Read →Digital Marketing for Chiropractors: A Complete Guide
Digital marketing is a critical component of any chiropractor's business strategy. Here's how to connect with potential patients and grow your practice.
Read →Top 10 Paid Search Tips for High-Performing Campaigns
Now more than ever, businesses need to rethink strategic digital advertising. Here are our top ten tips for high-performing paid search campaigns.
Read →Why You Need to Switch from Google Universal Analytics to GA4
Around 55% of websites use Google Analytics, but not all have made the switch to GA4. Here's everything you need to know about the migration.
Read →How to Add Someone to Your Google Ads Account
Providing access to your Google Ads account is easy! Follow these 6 simple steps to add a manager or team member to your account.
Read →How to Give Someone Access to Your Google Analytics
Need to give someone access to your Google Analytics? Here's a quick 7-step guide to add users and manage permissions.
Read →How to Give Someone Access to Your Google Tag Manager Account
Google Tag Manager (GTM) is a powerful tool for managing marketing tags. Here's how to grant access to team members or agencies.
Read →SEO Strategy: What an SEO Agency Can Do for Your Business
Did you know that 68% of online experiences start with a search engine? Here's what an SEO agency can do for your business SEO strategy.
Read →The Real Difference Between Content Writing and Copywriting
Content writing and copywriting are both integral to digital marketing, but they serve different purposes. Here's how to tell them apart.
Read →Digital Marketing: 4 Key Ways to Enhance Your Brand
Digital marketing has moved advertising to center stage when it comes to putting your brand in front of customers. Here's how to reach them efficiently.
Read →3 Ways to Get Started with Your Digital Marketing Strategy Plan
According to 72% of online marketers, high-quality content creation is the most effective SEO tactic. Here's how to get your strategy started.
Read →
Let's talk strategy?
Let's talk strategy. No pitch decks, no pressure—just a real conversation about your goals.