Need to give someone access to your Google Analytics profile? Whether you're working with a marketing consultant, an agency, or a team member, the process is quick and simple.
Note: This guide assumes you already have Google Analytics 4 set up on your website. If you haven't installed GA4 yet, see our step-by-step guide on how to install Google Analytics 4 first.
How to Add a User to Google Analytics (7 Steps)
- From your Google Analytics home screen, click "Admin" in the bottom left
- Click "Account Access Management" (at the Account level) or "Property Access Management" (at the Property level)
- Click the blue "+" in the top right
- Click "Add users"
- In the email address field, type in the email address of the person you want to give access
- Select the role you would like to provide the person (see options below)
- Click "Add" in the top right
That's it! An access invitation will be sent to the email address you entered. Once that person accepts, they will have access to your Google Analytics account!
Understanding Access Roles
When adding someone to Google Analytics, you'll need to choose a role:
| Role | What They Can Do |
|---|---|
| Viewer | View reports and data only |
| Analyst | View and create personal assets like dashboards and annotations |
| Editor | Create and edit shared assets, but cannot manage users |
| Administrator | Full access including user management and property settings |
Recommendation: I usually ask for Editor at a minimum to be able to complete configurations of the account. If you have any questions about which role to select, please reach out!
Account vs. Property Access
Google Analytics has a hierarchy:
- Account level: Access to all properties under that account
- Property level: Access to only that specific property (website)
If you only want someone to access one website's data, add them at the Property level.
Tips for Managing Access
- Review access periodically: Remove users who no longer need access
- Use appropriate roles: Don't give Administrator access unless truly needed
- Document who has access: Keep track of who you've granted access to
- Grant related access: If you're giving analytics access to an agency, you may also need to give them access to Google Tag Manager for tracking implementation
Important: If you're still using Universal Analytics, it's time to migrate. Learn why you need to switch to GA4 and how the transition affects your analytics setup.
Need help with your Google Analytics setup?
→ Contact us to discuss analytics configuration and reporting for your business.
