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How to Implement Offline Conversion Import from Salesforce to Google Ads

If you’re a paid search advertiser working with a lead generation client, you might often report on the total leads generated by paid search each month. But what happens when your client wants to know about the quality of the leads your campaigns are providing? If your client uses Salesforce as their CRM system, you …

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Top 10 Paid Search Tips for 2023

Now more than ever, businesses need to rethink strategic digital advertising.  Compared to other methods, Google Ads and other types of pay-per-click (PPC) advertising provide better customer acquisition results.  Because digital advertising performs so well, it needs to be an integral part of your business growth strategy.  For many companies, that involves expanding digital advertising …

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