E-commerce marketing that turns products into profit.
Full-stack e-commerce SEO, analytics, and conversion optimization. I help online stores get found, convert visitors, and track what's actually driving revenue.
Trusted by marketing teams at
E-commerce challenges I solve
Products invisible in search
Your products are buried in search results because of poor metadata, missing keywords, and weak product organization. Potential customers can't find what you sell.
Site speed killing conversions
Slow load times mean customers leave before they see your products. Every extra second of load time costs you sales. Walmart saw 98% mobile order increase after speed optimization.
Can't track what's working
You're spending on SEO, ads, and email but have no idea which channels actually drive revenue vs. vanity metrics. Attribution is a black box.
Category pages underperforming
Your category and collection pages are missing the SEO opportunity. Generic copy and poor internal linking mean you're not ranking for high-intent searches.
What you get
Product Page SEO
Keyword mapping for products, categories, and collections. Metadata optimization at scale. Product schema markup that gets you rich results in search.
Technical E-commerce SEO
Site speed optimization, mobile performance, SSL implementation, and URL structure fixes. The technical foundation that lets your products rank.
E-commerce analytics
GA4 e-commerce tracking setup. Custom dashboards showing sales, revenue, and product performance. Attribution modeling that connects marketing to actual revenue.
Conversion rate optimization
Product page testing, category page content strategy, checkout flow analysis. Find and fix the leaks in your conversion funnel.
Internal linking strategy
Connect products, categories, and content so customers (and search engines) can find what they need. Structure that scales as you add products.
Category page optimization
Transform generic collection pages into ranking assets. Unique copy, strategic internal links, and SEO-optimized filters that capture search traffic.
Results that matter
Niche E-commerce SEO
Challenge: A mid-century modern furniture retailer needed to compete against enterprise retailers without enterprise budgets.
Solution: Multi-year SEO strategy with product-specific keyword targeting, mobile-first optimization, and consistent GSC monitoring.
Result: 40+ keywords targeted, 80% mobile traffic share, 96%+ US traffic, and consistent month-over-month organic growth.
Zero-traffic-loss platform migration
Challenge: Moving a large e-commerce catalog to Shopify without losing years of SEO equity and organic revenue.
Solution: Comprehensive URL mapping, redirect testing, Core Web Vitals optimization, and log-file monitoring through launch.
Result: Zero major 404s at launch, 95%+ template health, stable non-brand sessions, and preserved search rankings.
Healthcare e-commerce: Paid + organic growth
Challenge: New at-home healthcare testing brand needed profitable paid acquisition and organic authority in a market dominated by WebMD-style publishers.
Solution: Intent-based paid campaign structure with 1,000+ negative keywords, plus content SEO targeting underserved medical topics mainstream sites weren't covering.
Result: 85% cost per conversion reduction ($253 → $38), 3.3 ROAS, 65% organic traffic growth, and 32% bounce rate on medical content.
Why e-commerce stores choose MKDM
Full implementation, not just recommendations
I don't hand you a PDF of suggestions. I implement changes, fix the SSL, optimize the speed, write the metadata, build the tracking. You get results, not homework.
Product-level optimization
Not just homepage and category work. I optimize individual product pages at scale. Keyword mapping, metadata, schema for each product in your catalog.
Revenue attribution focus
My analytics work connects marketing channels to actual sales. You'll know exactly which SEO efforts, email campaigns, and content pieces drive real revenue.
Platform experience
Shopify, WooCommerce, custom builds. I work with your platform. GA4 e-commerce tracking, Looker Studio dashboards, Google Merchant Center optimization.
Platforms & tools
Technologies I use for e-commerce clients. Numbers indicate project count.
Project deliverables
Types of outputs for e-commerce clients. Numbers indicate project count.
Common questions
What e-commerce platforms do you work with?
I work with Shopify, WooCommerce, BigCommerce, and custom-built stores. The SEO and analytics principles apply across platforms, though implementation details vary. I'll adapt my approach to your specific setup.
How long before I see results from e-commerce SEO?
Technical fixes (speed, schema, metadata) can show improvements within weeks. Organic ranking improvements typically take 3-6 months for competitive keywords. I prioritize quick wins while building toward longer-term gains.
Do you handle product descriptions and content?
Yes. I can write or optimize product descriptions, category page content, and supporting blog content. All content is written for both search visibility and conversion; not just keyword-stuffed copy.
Can you help with Google Shopping and Merchant Center?
Yes. I help set up and optimize Google Merchant Center feeds, fix product data issues, and ensure your products appear correctly in Shopping results. This complements organic SEO for maximum product visibility.
What does an e-commerce SEO audit include?
A comprehensive review of technical health (speed, mobile, crawlability), on-page SEO (metadata, schema, content), site architecture (URL structure, internal linking), and analytics setup. You'll get prioritized recommendations with expected impact.