B2B SaaS marketing that builds pipeline and proves ROI.
Demand generation, content strategy, and attribution that actually connects to revenue. I help B2B software companies shorten sales cycles and prove marketing's impact to stakeholders.
B2B SaaS Marketing Challenges I Solve
Long Sales Cycles with Multiple Stakeholders
Enterprise deals involve 6-10 decision makers and take months to close. Your marketing needs to nurture multiple personas through complex buying journeys.
High CAC in Competitive Markets
Every SaaS category is crowded. Customer acquisition costs keep climbing while competitors bid up your keywords and flood the content landscape.
Proving ROI to Board and Investors
Leadership wants to see pipeline contribution and revenue impact; not vanity metrics. You need attribution that connects marketing activities to closed-won deals.
What You Get
Demand Generation Strategy
Full-funnel campaigns that generate qualified pipeline. Content syndication, paid media, and organic strategies designed for B2B buying cycles.
Account-Based Marketing
Target high-value accounts with personalized campaigns. Identify, engage, and convert your ideal customer profile with coordinated multi-channel outreach.
Thought Leadership Content
Position your brand as the category expert. Strategic content that ranks for high-intent keywords and builds trust with technical buyers.
Revenue Attribution
Connect marketing to revenue with multi-touch attribution. Reporting that shows pipeline influence, CAC, and LTV, metrics that matter to leadership.
SEO for Complex Products
Rank for technical, high-intent keywords your buyers actually search. Content strategy that captures demand at every stage of the buying journey.
Marketing Automation
Lead scoring, nurture sequences, and automated workflows that move prospects through your funnel. Integration with your CRM and sales process.
Results That Matter
Demand Gen Quickstart for Early-Stage SaaS
Challenge: Founder-led growth had hit a ceiling. The company needed programmatic demand generation without enterprise budgets or complex infrastructure.
Solution: Lightweight paid and email stack with retargeting, frequency caps, nurture sequences, and landing page optimization.
Result: Foundation for scalable CAC testing, repeatable demand gen framework, clear metrics for ongoing iteration.
HubSpot CRM Implementation
Challenge: Leads stalled without pipeline structure or routing. Sales team lacked visibility into pipeline health.
Solution: HubSpot implementation with structured pipelines, round-robin routing, form integrations, and stage conversion tracking.
Result: Reliable handoffs, reduced time-to-first-touch, decreased duplicate rate, and data-driven sales operations.
Why B2B SaaS Companies Choose MKDM
Technical Marketing Background
I understand SaaS products and the technical buyers who evaluate them. Marketing that speaks to developers, IT leaders, and business stakeholders authentically.
Revenue-Focused Metrics
I don't report on impressions and clicks. Everything ties back to pipeline, revenue influence, and business outcomes your leadership actually cares about.
Full-Stack Implementation
Strategy plus execution. I build the campaigns, set up the tracking, create the content, and optimize based on results; not just hand you a deck of recommendations.
AI & Automation Expertise
Leverage AI for content, automation for scale, and data for decisions. Modern marketing technology applied to B2B challenges.
Platforms & Tools
Technologies I use for B2B SaaS clients. Numbers indicate project count.
Project Deliverables
Types of outputs for B2B SaaS clients. Numbers indicate project count.
Common Questions
What size B2B SaaS companies do you work with?
I work with seed-stage startups through Series C companies. The approach scales, early-stage companies need efficient growth channels, while larger companies need sophisticated attribution and multi-channel orchestration.
How do you handle long sales cycles?
With patience and measurement. I build nurture programs that stay relevant over months, create content for every buying stage, and set up attribution that captures multi-touch influence over extended timelines.
Can you work with our existing marketing team?
Absolutely. I often augment in-house teams with specific expertise, whether that's SEO strategy, demand gen campaign execution, or analytics and attribution setup. I integrate with your existing workflows and tools.
What marketing tools do you work with?
HubSpot, Salesforce, Marketo, GA4, Looker Studio, Segment, and most major B2B marketing platforms. I adapt to your stack or help you build the right one.
How do you measure success?
Pipeline contribution, marketing-sourced revenue, CAC, and velocity through funnel stages. We'll define KPIs together based on your business goals and what your leadership needs to see.