Each figure says what was counted and when. Below them is every case study, filed under the work it took, and the log of what I've worked on over the past year.
98%
Gross ROI, October 2025
A Texas residential energy sales organization whose account I've led since 2022, with every enrollment source counted.
$153,360 in modeled commission on a $77,439 channel mix: every Google Ads campaign, the month's direct mail and my retainer. 593 enrollments at $130.59 each.
Read the case study3.2x
Web enrollments a month, May to September 2026
The same organization. I built new landing pages for its ads, including a call-only page for brand searches and a ZIP code enrollment form, and a contractor I hired runs the bids.
Web-attributed enrollments in the client's records as of October 25, 2026, against every Google Ads dollar in the account: $16,587 in May and $47,486 in September. Cost per web enrollment fell from $182 to $163.
+79%
Non-brand Google clicks, Q3 2026 vs Q3 2025
The same organization's website, where I run the content program.
Google Search Console, July to September of each year, with searches for the brand names taken out: 979 clicks in 2025 and 1,749 in 2026.
1,131
B2B deals created by a billing-to-CRM sync's first load
For a Texas electricity retailer's commercial sales team. The sync turns billing records into HubSpot deals and runs inside the client's own Power Automate.
First load, September 2026: 1,131 deals created and 700 existing deals linked, every write read back, zero write errors.
29
AI agent roles in the system I designed to run my practice
They write client reports and audit client sites, and none of them can mark a task done without citing evidence.
Counted in the system's code in October 2026, along with over 400 tools the agents can call.
Filed under the part of the program each one shows.
Every work item logged in the past 12 months, automated and manual, broken down by type. This is the raw output of the tracking system, not a curated project list.
5,615
work items logged in the last 12 months, across 12 industries and 42 platforms and tools
Counted from my Notion work log each time this site builds. No client names leave the log. How the log works
A 30-minute call, no pitch. I reply within one business day.