Who this is for
You run marketing and the channels are live, but nobody owns the whole system. The agency reports clicks and the CRM disagrees with GA4, so nobody can say which dollars brought in which customers.
Or you're a founder whose marketing has outgrown the hours you can give it, and you want it run properly before you hire a team.
What I take on
- The plan and the budget. Where the next dollar goes, decided on what a customer costs in each channel and written down, so you can check it against what happens.
- The channels. Paid search and paid social, SEO and AI search, plus the landing pages they send traffic to. Specialists I bring in run the day-to-day work, and I set their priorities every week.
- Measurement and reporting. GA4, Tag Manager, call tracking and offline conversions, set up so each report ties spend to the customers it brought in, with the source behind every number.
- The systems underneath. CRM syncs, offline conversion feeds and AI agents that take recurring work like reporting and site audits off your team.
How an engagement runs
Audit
I check the tracking first, because every later decision rests on it, then the spend by channel. You get my written read within two weeks.
Plan
A budget by channel and the few changes most likely to lower what a customer costs, in the order I'd make them.
Run
The specialists get their priorities from me each week, and you get a short written update.
Report
Each month you see what changed in the business and what I'd change next, with the source behind every number.
Recent results
98%
Gross ROI, October 2025
A Texas residential energy sales organization whose account I've led since 2022. The return counts enrollments from every source, from search to direct mail.
$153,360 in modeled commission on a $77,439 channel mix: every Google Ads campaign, the month's direct mail and my retainer. 593 enrollments at $130.59 each.
Read the case study1,131
B2B deals created by a billing-to-CRM sync's first load
For a Texas electricity retailer's commercial sales team. The sync turns billing records into HubSpot deals and runs inside the client's own Power Automate.
First load, September 2026: 1,131 deals created and 700 existing deals linked, every write read back, zero write errors.
Questions I hear first
Do you replace an existing agency or work alongside it?
Either. I've worked inside a client's marketing to hold its outside agency to account, and I've run programs with only the specialists I manage.
Who actually does the work?
I handle the strategy and measurement myself and build the systems. Specialists I bring in and manage do the day-to-day ad buying and production, and I check what they deliver before it reaches you.
How do you report?
In writing, every week and every month. Every number links to where it came from, and you keep access to the data behind it.
