GEO for Business: Why Generative Engine Optimization Belongs in Your Marketing Plan
GEO for business is the second demand-capture lane inside an AI-driven buyer journey. AI search converts at 14.2% versus 2.8% for Google organic. Here is the 5-Rung AI-Answer Ladder I use to get cited by ChatGPT, Perplexity, and Google AI Overviews on real accounts.
