Commercial Energy Marketing
Reach the decision-makers who control commercial energy contracts with targeted B2B marketing that generates qualified opportunities.
What you get
Account-Based Marketing
Targeted campaigns reaching specific companies and decision-makers. Identify high-value accounts and engage them with personalized messaging across channels.
Thought Leadership Content
White papers, case studies, and industry reports that position your company as the expert in commercial energy solutions. Build credibility with procurement teams.
LinkedIn & B2B Advertising
Targeted LinkedIn campaigns reaching facility managers, sustainability officers, and procurement professionals. Precision targeting by company size, industry, and title.
SEO for Commercial Buyers
Rank for commercial solar, business electricity rates, and facility energy management searches. Capture companies actively researching energy solutions.
Email Nurturing Sequences
Long-cycle nurturing for commercial sales. Automated sequences that educate and engage prospects over the extended B2B buying cycle.
Pipeline Reporting
Track marketing influence on your commercial pipeline. Attribution from first touch through closed contract with clear ROI measurement.
Results that matter
"MKDM's account-based approach helped us focus on the right companies and reach the right decision-makers. Our sales team now spends time on qualified opportunities instead of cold outreach."VP of Business Development Commercial Energy Solutions Provider
Commercial rate intelligence, built by us
Texas Commercial Plans
We built Texas Commercial Plans to fill a gap in the market: there's no Power to Choose for commercial electricity. The platform collects every published commercial rate in Texas daily, covering all five TDU territories with historical pricing, trend analysis, and a REST API. It's the kind of data that powers smarter competitive positioning for REPs, brokers, and procurement teams.
Ready to reach commercial buyers?
Let's discuss your target market, ideal customer profile, and how I can help you build a commercial energy pipeline.
Start the ConversationCommon questions
What types of commercial energy companies do you work with?
I work with commercial solar installers, commercial retail electricity providers, energy management companies, and commercial battery storage providers. My B2B strategies adapt to your specific solution and target market.
How do you identify target accounts?
I work with you to define your ideal customer profile (industry, company size, location, energy consumption patterns) and use data sources to build targeted account lists. I also identify key decision-makers within those accounts.
What content works best for commercial energy?
Commercial buyers want proof of ROI and case studies from similar businesses. I develop content like energy savings calculators, industry-specific case studies, and white papers that address the specific concerns of facility managers and procurement teams.
How long is a typical commercial energy sales cycle?
Commercial energy sales cycles typically range from 3-12 months depending on contract size and complexity. My nurturing programs are designed for this longer cycle, staying in front of prospects with relevant content throughout their evaluation process.
Can you integrate with our CRM?
Yes. I integrate with Salesforce, HubSpot, and other CRM platforms to ensure seamless handoff of marketing-qualified leads to your sales team and closed-loop reporting on marketing-influenced pipeline and revenue.