Energy Company AI Visibility Checklist

Ask the top buying-intent questions in your market ("best electricity provider in [city]," "cheapest energy plan in [state]") across ChatGPT, Perplexity, and Google's AI overview. Record how often your brand is mentioned. That percentage is your AI share of voice, and most energy companies start near zero.

For each answer, note the sources the AI links. Those cited domains are your real AI competitors, and they are often comparison sites and review pages, not other providers. You cannot win the citation you cannot see.

Confirm AI crawlers can read your plan and rate pages: clean HTML, fast load, no critical content trapped behind scripts, and Organization plus Service schema in place. If a crawler cannot parse it, an AI cannot cite it.

AI answers favor clear, direct responses. Publish honest, specific content on the questions buyers actually ask: ERCOT pricing, green plans, early-termination fees, how to estimate a bill. FAQ-structured pages help.

AI leans on sources it already trusts. Get accurate listings and mentions on the comparison sites, local directories, and industry pages the models cite, with consistent name, plans, and service areas.

Your company name, service territories, plan types, and contact details should match everywhere they appear. Conflicting facts make a model less likely to state you confidently in an answer.

AI answers shift constantly. Re-run your share-of-voice check every month and watch the trend. Treat AI visibility as a standing metric, the same way you treat rankings and traffic.