SEO for Texas Energy Retailers
Rate shoppers research in Google and, increasingly, in AI answers before they ever enroll. I help Texas REPs get found and chosen at that moment.
Built for the ERCOT rate shopper
I work specifically with Texas retail electricity providers. The deregulated ERCOT market is its own animal: customers shop on rate, switch at contract expiration, and now start a growing share of that research inside AI answers instead of a blue-link search. Generic SEO misses that. I build search and AI-visibility programs around how Texans actually pick a provider.
What you get
Buying-intent keyword capture
I target the queries that precede an enrollment: rate comparisons, plan types, contract-expiration and move-in searches, and provider-name research, not vanity volume.
AI Visibility (GEO/AEO)
When someone asks ChatGPT, Perplexity, or Google's AI overview "best electricity provider in [city]," your brand should show up. I measure your AI share of voice and work to earn the citations that put you in the answer.
Local and city-level SEO
Texas is dozens of distinct service territories. I structure content and local signals so you rank in the metros and suburbs where you actually compete.
Plan and rate page optimization
Your highest-intent pages are your plan and rate pages. I make them rank, load fast, and convert the shopper who is one click from enrolling with someone else.
Content that answers, not pads
Energy buyers have specific questions: ERCOT pricing, green plans, early-termination fees, bill estimates. I publish the answers that earn trust and rankings.
Enrollment-tied measurement
Rankings are a means, not the goal. I track organic and AI-sourced visits through to enrollment so you know what search is actually worth.
Why this matters now
I have spent years inside the Texas energy space, including running the marketing behind TexasCommercialPlans.com, an MKDM-owned commercial-electricity comparison product. That is a rare track record: an agency that actually understands ERCOT, REP economics, and how energy buyers search.
Ready to win the search before the switch?
Let's talk about where you rank today, where your AI visibility stands, and the fastest path to more enrollments from search.
Start the ConversationOr grab the free Energy Company AI Visibility Checklist first.
Common questions
Do you only work with Texas providers?
Texas (ERCOT) is my deepest specialty, so it is where I add the most value fastest. I also work in other deregulated markets, but the energy-plus-Texas focus is the point: I am not a generalist learning your market on your budget.
What is "AI visibility" and why should a REP care?
More buyers now ask AI tools which provider to choose, and those answers cite a handful of sources. If you are not one of them, you are invisible at the exact moment of decision, even if you still rank in classic search. I measure your AI share of voice and work to earn those citations.
How is this different from a general SEO agency?
I already understand ERCOT, contract cycles, plan structures, and how rate shoppers behave, so I skip the ramp-up and target the searches that actually lead to enrollments.
How do you measure success?
Organic and AI-sourced traffic, rankings on buying-intent terms, AI share of voice, and most importantly enrollments attributed to search. I report on what moves the business, not vanity metrics.